Digital Experience Lead
Posted Today by EmployVision
Negotiable
Undetermined
Remote
Remote
Summary: The Digital Experiences Lead will spearhead the global digital strategy across owned channels, focusing on performance, engagement, and customer journey cohesion. This role requires a blend of strategic insight and practical execution, collaborating closely with various marketing teams. The position emphasizes the importance of cross-channel campaign management and optimization. The ideal candidate will have extensive experience in digital marketing and performance strategy.
Key Responsibilities:
- Shape and execute global digital strategy across web, email, and campaigns.
- Develop content frameworks, governance models, and scalable playbooks.
- Lead cross-channel campaign activation and ensure aligned messaging and experiences.
- Drive performance through KPI frameworks, reporting, A/B testing, and optimization.
- Leverage SEO/GEO insights to enhance discoverability and content effectiveness.
- Partner with platform teams to improve CMS workflows and digital capabilities.
- Support regional teams with guidance, best practices, and enablement resources.
Key Skills:
- 5 10+ years in digital marketing, experience strategy, or performance marketing.
- Strong expertise in cross-channel campaigns, analytics, and content operations.
- Experience with CMS platforms, SEO tools, and experimentation frameworks.
- Ability to balance strategy with execution and collaborate across teams.
Salary (Rate): £85,000 yearly
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
We are looking for a Digital Experiences Lead to drive global digital strategy across owned channels, ensuring strong performance, engagement, and cohesive customer journeys. This role combines strategic thinking with hands-on execution and partners closely with Digital, CRM, Social, and regional marketing teams.
Key Responsibilities:
- Shape and execute global digital strategy across web, email, and campaigns.
- Develop content frameworks, governance models, and scalable playbooks.
- Lead cross-channel campaign activation and ensure aligned messaging and experiences.
- Drive performance through KPI frameworks, reporting, A/B testing, and optimization.
- Leverage SEO/GEO insights to enhance discoverability and content effectiveness.
- Partner with platform teams to improve CMS workflows and digital capabilities.
- Support regional teams with guidance, best practices, and enablement resources.
Qualifications:
- 5 10+ years in digital marketing, experience strategy, or performance marketing.
- Strong expertise in cross-channel campaigns, analytics, and content operations.
- Experience with CMS platforms, SEO tools, and experimentation frameworks.
- Ability to balance strategy with execution and collaborate across teams.
Success Metrics:
- Consistent adoption of global digital frameworks.
- Seamless cross-channel campaign execution.
- Actionable performance insights and reporting.
- Improved platform capabilities and regional team enablement.