Digital Engagement Analyst

Responsibilities

• Build, test, deploy, experiment, and optimize with in-app campaigns using the Airship Engagement Platform
• Develop personalized engagement journeys that support onboarding, feature adoption, retention, servicing, and customer education objectives
• Create and maintain in-app content including banners, cards, message center experiences, surveys, interstitials, and other engagement experiences
• Partner with Product Managers, Designers, and Engineering teams to translate business requirements into customer-facing engagement experiences
• Manage campaign QA, including audience validation, content review, rendering verification, and end-to-end testing across platforms
• Monitor campaign performance and develop reporting to evaluate customer engagement, experience effectiveness, and business outcomes
• Provide recommendations for future engagement strategies based on campaign results, customer behavior, and emerging opportunities
• Support the ongoing evolution of in-app engagement capabilities and contribute to our broader Engagement Center of Excellence
• Collaborate with stakeholders to maintain documentation, engagement roadmaps, journey maps, and operational processes
• Help scale consistent engagement practices, governance, and measurement approaches across Company digital experiences

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field OR equivalent experience
• 1-3 years of experience with digital engagement, customer engagement, marketing technology, or in-app messaging platforms
• Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar customer engagement platforms
• Experience building, testing, and deploying in-app messages, push notifications, customer journeys, or personalized digital experiences
• Experience supporting campaign QA, audience validation, testing, and performance reporting
• Strong writing and content development skills with exceptional attention to detail
• Strong cross-functional collaboration skills and the ability to work with Product, Design, Marketing, and Technology teams
• Comfort working with data and using customer insights to improve engagement outcomes
• Positive, adaptable mindset and the ability to thrive in a fast-paced environment with changing priorities