Digital Analytics Consultant - Adobe Experience Platform Debugger EST Hours
Posted 4 days ago by APN Software Services, Inc
Negotiable
Undetermined
Remote
Remote
Summary: The Digital Analytics Consultant role involves supporting Frontier Communications with hands-on tagging implementation, dashboard development, data validation, and measurement strategy across Adobe Analytics and GA4. The position requires a senior-level practitioner who can deliver high-quality work independently and communicate effectively with both technical and non-technical stakeholders. This role is project-based and requires expertise in various analytics tools and platforms. The consultant will also be responsible for developing measurement frameworks and conducting data analysis.
Key Responsibilities:
- Design, implement, and debug tracking via Adobe Launch and Google Tag Manager; ensure accurate dataLayer mapping and event capture.
- Build and maintain Workspace reports, segments, calculated metrics, and processing rules in Adobe Analytics; troubleshoot data discrepancies.
- Set up GA4 properties, configure events, conversions, and audiences; validate measurement against business requirements.
- Create interactive dashboards in Google Looker Studio and Power BI; translate business questions into self-serve reporting.
- Conduct tag audits, validate data accuracy across platforms, document discrepancies, and deliver remediation plans.
- Develop and document measurement plans, KPI definitions, and tagging specifications aligned to business goals.
- Analyze web/app event data from data warehouses or lakes using SQL.
- Present findings and recommendations to marketing, product, and engineering teams; translate technical concepts for business audiences.
- Maintain clear, version-controlled documentation of implementations, tagging plans, and QA processes.
- Respond to urgent data requests, investigate anomalies, and deliver actionable insights on short turnaround.
- Work with developers, data engineers, and marketing teams to ensure seamless implementation and data flow.
- Provide accurate effort estimates for project work and ad-hoc requests.
Key Skills:
- Proficiency in Adobe Analytics Workspace, segments, calculated metrics, classification rules, and processing rules.
- Experience with Adobe Launch / Experience Platform Launch for implementation and debugging.
- Knowledge of Google Analytics (GA4) property setup and event/conversion configuration.
- Familiarity with Google Tag Manager for container setup and debugging.
- Experience in dashboard development using Google Looker Studio and Power BI.
- Proficient in SQL for querying large datasets.
- Experience in data validation, tag auditing, and QA testing.
- End-to-end experience in tracking implementation from spec to deployment to validation.
- Preferred skills in Databricks, ETL pipeline design, Python or R for data analysis, and A/B testing platforms.
- Strong soft skills including independence, quick ramp-up, clear communication, and reliability in estimating project timelines.
Salary (Rate): £33.00 hourly
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Please contact Abdul on "" OR email me at ""
Role Summary
We are seeking a skilled Digital Analytics Consultant to support Frontier Communications on an ad-
hoc/project-by-project basis. You will own hands-on tagging implementation, dashboard development,
data validation, and measurement strategy across Adobe Analytics, GA4, and data visualizations with BI
platforms. This role suits an independent, senior-minded practitioner who can ramp quickly, deliver
production-ready work with minimal oversight, and communicate clearly with technical and non-
technical stakeholders.
Role Title Options
Freelance Digital Analytics Consultant
Contract Digital Analytics Specialist (Adobe & GA4)
Ad-Hoc Analytics & Tagging Implementation Contractor
Key Responsibilities
Tagging & Implementation: Design, implement, and debug tracking via Adobe Launch
(Experience Platform Launch) and Google Tag Manager; ensure accurate dataLayer mapping and
event capture.
Adobe Analytics: Build and maintain Workspace reports, segments, calculated metrics, and
processing rules; troubleshoot data discrepancies.
GA4 Configuration: Set up GA4 properties, configure events, conversions, and audiences;
validate measurement against business requirements.
Dashboard Development: Create interactive dashboards in Google Looker Studio and Power BI;
translate business questions into self-serve reporting.
Data Validation & QA: Conduct tag audits, validate data accuracy across platforms, document
discrepancies, and deliver remediation plans.
Measurement Frameworks: Develop and document measurement plans, KPI definitions, and
tagging specifications aligned to business goals.
SQL & Data Analysis: W and analyze web/app event data from data warehouses or lakes.
Stakeholder Communication: Present findings and recommendations to marketing, product, and
engineering teams; translate technical concepts for business audiences.
Documentation: Maintain clear, version-controlled documentation of implementations, tagging
plans, and QA processes.
Ad-Hoc Analysis: Respond to urgent data requests, investigate anomalies, and deliver actionable
insights on short turnaround.
Collaboration: Work with developers, data engineers, and marketing teams to ensure seamless
implementation and data flow.
Estimation & Scoping: Provide accurate effort estimates for project work and ad-hoc requests.
Must-Have Technical Skills & Experience
Category Requirements
Adobe Analytics Workspace, segments, calculated metrics, classification
rules, processing rules, data feeds
Adobe Launch / Experience
Platform Launch
Implementation, rule configuration, extensions,
debugging (Adobe Experience Platform Debugger)
Google Analytics (GA4) Property setup, event/conversion configuration,
BigQuery export, Explore reports
Google Tag Manager Container setup, tag/trigger/variable configuration,
dataLayer design, debugging
Google Looker Studio Dashboard development, data blending, calculated fields,
interactive filters
Power BI Report and dashboard creation, DAX basics, data
modeling, scheduled refresh
SQL Proficient in querying large datasets (BigQuery,
Snowflake, Redshift, or similar)
Data Validation Tag auditing, QA testing, cross-platform reconciliation
Tracking Implementation End-to-end experience from spec to deployment to
validation
Preferred / Nice-to-Have Skills
Databricks or data lake experience (Delta Lake, Spark)
ETL pipeline design or experience with tools like dbt, Fivetran, or Airflow
Python or R for data analysis, automation, or scripting
CDP / Adobe Experience Platform (AEP) knowledge
A/B testing platforms: Optimizely, Adobe Target, VWO
Consent management and PII handling (OneTrust, Cookiebot, GDPR/CCPA compliance)
Cloud platforms: AWS, Google Cloud Platform, Azure (basic familiarity)
Experience with attribution modeling or marketing mix analysis
Write and optimize SQL queries to extract, join,
Soft Skills & Working Behavior
Independent & Self-Directed: Able to take a brief and deliver without hand-holding
Quick Ramp-Up: Rapidly onboard to new environments, codebases, and stakeholder contexts
Clear Communicator: Confident presenting to technical and non-technical audiences
Strong Documentor: Leaves clear trails for handoffs and future maintenance
Reliable Estimator: Provides accurate time/effort estimates and flags scope risks early
Responsive: Acknowledges requests within [X hours] during business hours; meets agreed
deadlines
Deliverables (Examples)
Tagging specifications and implementation tickets (JIRA, Asana, Confluence)
Interactive dashboards (Looker Studio, Power BI) with documentation
QA reports and tag audit findings with remediation recommendations
Measurement frameworks and KPI glossaries
SQL queries and data extracts
Training documentation or recorded walkthroughs for stakeholders
Analysis from sales initiatives
Mixed media modeling
Funnel reporting and analytics framework development
Please contact Abdul on "" OR email me at ""