Data Layer Developer

Data Layer Developer

Posted 4 days ago by 1761215832

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Negotiable
Outside
Remote
USA
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A/B Testing Automation Constituent Relationship Management Conversion Tracking Customer Relationship Management (CRM) Software Data Collection Data Management Platforms Debugging Device Tracking Software Google Analytics Google Tag Manager Management Management Systems Marketing Automation Pinterest Retargeting Software Development System Configuration Technical Documentation TikTok User Journey Mapping

Summary: The Data Layer Developer role focuses on owning and rearchitecting the website's data layer, requiring advanced technical skills in JavaScript/TypeScript and extensive experience with Google Tag Manager and Google Analytics 4. The position involves implementing and maintaining data layer architecture, tracking requirements, and integration with third-party technologies. The ideal candidate will have a strong background in eCommerce tracking and analytics, along with a proven history of successful project implementations.

Key Responsibilities:

  • Own and rearchitect the website's data layer.
  • Develop and maintain website data layer architecture.
  • Implement standardized data schemas and integration with third-party marketing and analytics platforms.
  • Configure and deploy Google Tag Manager and Google Analytics 4.
  • Create custom event tracking and enhanced eCommerce measurement.
  • Set up and maintain cross-domain tracking.
  • Develop advanced data collection strategies using custom dimensions and metrics.
  • Collaborate cross-functionally with marketing and development teams.
  • Create technical documentation for data layer implementations.
  • Maintain tag governance and implementation standards.

Key Skills:

  • Advanced JavaScript/TypeScript development.
  • Extensive experience with Google Tag Manager and Google Analytics 4.
  • Expert knowledge of data layer event schemas and customer journey tracking.
  • Strong understanding of eCommerce tracking requirements.
  • Experience with A/B testing platforms and conversion tracking.
  • Familiarity with marketing pixels and affiliate tracking platforms.
  • Experience with consent management platforms.
  • Minimum 3-5 years of data layer development experience.
  • Proven experience with GA4 implementations.
  • History of successful e-commerce projects.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

REQUIRED SKILLS

The intent of this role is to own and rearchitect the websites data layer.

Technical Skills

  • Advanced JavaScript/TypeScript development with focus on data layer architecture and implementation
  • Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
  • Expert knowledge of data layer event schemas and customer journey tracking
  • Strong understanding of eCommerce tracking requirements and implementation standards


Analytics & Tracking

  • Google Analytics 4 implementation, configuration, and debugging
  • Custom event tracking and enhanced eCommerce measurement
  • Cross-domain tracking setup and maintenance
  • Advanced data collection strategies using custom dimensions and metrics
  • Experience with A/B testing platforms and conversion tracking


Data Layer & Integration

  • Development and maintenance of website data layer architecture
  • Implementation of standardized data schemas (e.g., W3C)
  • Integration with third-party marketing and analytics platforms
  • Tag management system configuration and governance
  • Custom variable and trigger creation in GTM


Third-Party Technologies

  • Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)
  • Familiarity with affiliate tracking platforms
  • Implementation of retargeting solutions
  • Integration with CRM and marketing automation platforms
  • Experience with consent management platforms (OneTrust, TrustArc)


Additional Beneficial Skills

  • Creation of technical documentation for data layer implementations
  • Development of tracking specifications and requirements
  • Cross-functional collaboration with marketing and development teams
  • Tag governance and implementation standards maintenance

Required Experience

  • Minimum 3-5 years of data layer development
  • Proven experience with GA4 implementations
  • History of successful e-commerce projects
  • Experience with high-traffic retail websites

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