Data and Business Analyst

Key Responsibilities

• Design, develop, and maintain scalable data pipelines supporting consumer intelligence and marketing analytics initiatives.
• Build reporting, monitoring, and data validation frameworks to improve data quality and operational performance.
• Partner with marketing, analytics, and technology teams to support campaign measurement, attribution, and ROMI (Return on Marketing Investment) analysis.
• Collaborate with Customer Data Platform (CDP) teams to integrate and activate customer data across multiple channels.
• Develop audience segmentation, cohort development, and targeting strategies to improve personalization efforts.
• Analyze and troubleshoot data quality issues, perform root cause analysis, and support reverse engineering efforts when necessary.
• Support the ingestion, transformation, and activation of consumer data into platforms such as CRM, CDP, Epic, and other operational systems.
• Partner with data architects and engineering teams to improve data staging, governance, and overall data management practices.
• Create documentation, data definitions, and best practices supporting long-term scalability.
• Help establish the organization's Consumer Intelligence function as a center of excellence for customer and marketing data