Data Analyst - Metrix

Summary: The Data Analyst - Metrix role focuses on managing marketing KPIs and metrics, enhancing dashboards, and providing insights through data analysis. The position involves creating BI dashboards and reports to support marketing leaders in making informed decisions. Additionally, the analyst will conduct performance benchmarking and customer journey analysis to optimize marketing strategies. The role may also include various projects as assigned by management.

Key Responsibilities:

• Manage the definitions of marketing KPIs and metrics.
• Maintain and enhance the CMO dashboard.
• Build BI dashboards and reports for marketing leaders to make data-driven decisions.
• Provide weekly marketing performance reports & updates.
• Conduct deep analysis of marketing data to discover insights about campaign performance, channel effectiveness, demand gen efficiency and pipeline conversion.
• Benchmark performance across all online channels and advise on KPIs, conducting trending analysis.
• Analyze customer segments and their journey against target KPIs, providing optimization recommendations.
• Create PowerPoint slides and narratives to share insights across sales, marketing and product teams.
• Other projects and responsibilities may be added at manager’s discretion.

Key Skills:

• Experience in managing marketing KPIs and metrics.
• Proficiency in building BI dashboards and reports.
• Strong analytical skills for deep data analysis.
• Ability to conduct performance benchmarking and trending analysis.
• Experience in analyzing customer segments and providing optimization recommendations.
• Proficient in creating presentations and narratives for cross-functional teams.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other