D365 CE Functional Consultant
Posted 1 day ago by Empiric
Negotiable
Undetermined
Remote
United Kingdom
Summary: The D365 CE Functional Consultant role focuses on leveraging expertise in Customer Insights Journeys (CIJ) and Real-Time Marketing to design and implement advanced marketing capabilities for a global transformation program. The consultant will lead functional design and configuration, ensuring effective customer journey management and real-time marketing execution. This position requires collaboration with various stakeholders and technical teams to deliver optimal marketing solutions. The role is remote and offered as a long-term contract.
Key Responsibilities:
- Lead functional design, configuration, and implementation of CIJ Real-Time Marketing
- Set up real-time events, triggers, and event-based conditions
- Build advanced real-time segments (behavioral, event-driven, attribute-based)
- Design complex customer journeys including branching logic, A/B splits, wait steps, suppression rules, and exit conditions
- Configure brand profiles, compliance profiles, consent centers, and subscription centers
- Build personalized email, SMS, and WhatsApp templates using dynamic content and rules
- Define KPIs, analytics requirements, and journey performance reporting
- Facilitate workshops, gather requirements, and translate needs into functional specifications
- Support UAT, user training, release documentation, and go-live activities
Key Skills:
- 3+ years of experience in Dynamics 365 Marketing / Customer Insights Journeys
- Strong understanding of RTM features: events, segments, branching journeys, orchestration
- Hands-on experience with goals, suppression rules, exit criteria, and compliance logic
- Proficiency in building multi-channel templates (email/SMS/WhatsApp) with personalization
- Strong analytical ability to interpret journey insights and optimize performance
- Excellent communication, documentation, and workshop facilitation skills
- Ability to collaborate effectively with technical teams, stakeholders, and business users
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Role: D365 CE Functional Consultant – Customer Insights Journeys (Real-Time Marketing)
Positions: 3
Location: Remote
Engagement Type: Long-term Contract
Overview
We are seeking experienced Dynamics 365 Customer Engagement Functional Consultants with deep expertise in Customer Insights Journeys (CIJ) Real-Time Marketing. You will play a key role in designing, configuring, and delivering advanced real-time marketing capabilities for a global transformation program.
Responsibilities
- Lead functional design, configuration, and implementation of CIJ Real-Time Marketing
- Set up real-time events, triggers, and event-based conditions
- Build advanced real-time segments (behavioral, event-driven, attribute-based)
- Design complex customer journeys including branching logic, A/B splits, wait steps, suppression rules, and exit conditions
- Configure brand profiles, compliance profiles, consent centers, and subscription centers
- Build personalized email, SMS, and WhatsApp templates using dynamic content and rules
- Define KPIs, analytics requirements, and journey performance reporting
- Facilitate workshops, gather requirements, and translate needs into functional specifications
- Support UAT, user training, release documentation, and go-live activities
Required Skills & Experience
- 3+ years of experience in Dynamics 365 Marketing / Customer Insights Journeys
- Strong understanding of RTM features: events, segments, branching journeys, orchestration
- Hands-on experience with goals, suppression rules, exit criteria, and compliance logic
- Proficiency in building multi-channel templates (email/SMS/WhatsApp) with personalization
- Strong analytical ability to interpret journey insights and optimize performance
- Excellent communication, documentation, and workshop facilitation skills
- Ability to collaborate effectively with technical teams, stakeholders, and business users