CRM Manager

What you'll be doing

• Supporting the transition from Adobe Campaign to Bloomreach
• Helping embed and maximise Bloomreach across the CRM function
• Supporting the development and delivery of the CRM/marketing plan for entertainment venues
• Building and optimising customer journeys, campaigns and automation
• Developing segmentation, targeting and personalisation strategies
• Identifying opportunities to improve engagement, retention, reactivation and visit frequency
• Using customer data and insight to shape CRM activity and measure performance
• Supporting lifecycle and behavioural campaigns across email, SMS, push and other channels
• Working with Marketing, Commercial, Analytics and wider CRM teams
• Collaborating with CRM colleagues across Mauritius and Gibraltar
• Testing, learning and continuously optimising CRM activity

What we're looking for

• Strong, hands-on Bloomreach experience - essential
• Experience working with Adobe Campaign or another enterprise CRM/ESP would be beneficial
• Proven experience in a senior CRM, lifecycle or customer engagement role
• Strong understanding of segmentation, automation, personalisation and customer journeys
• Data-driven and commercially focused approach
• Strong B2C/customer lifecycle marketing experience
• Confident working with senior stakeholders and cross-functional teams
• Experience across retention, loyalty, reactivation or customer engagement
• Gaming, leisure, hospitality, retail or e-commerce experience would be advantageous