What you'll be doing
- Supporting the transition from Adobe Campaign to Bloomreach
- Helping embed and maximise Bloomreach across the CRM function
- Supporting the development and delivery of the CRM/marketing plan for Mecca venues
- Building and optimising customer journeys, campaigns and automation
- Developing segmentation, targeting and personalisation strategies
- Identifying opportunities to improve engagement, retention, reactivation and visit frequency
- Using customer data and insight to shape CRM activity and measure performance
- Supporting lifecycle and behavioural campaigns across email, SMS, push and other channels
- Working with Marketing, Commercial, Analytics and wider CRM teams
- Collaborating with CRM colleagues across Mauritius and Gibraltar
- Testing, learning and continuously optimising CRM activity
What we're looking for
- Strong, hands-on Bloomreach experience – essential
- Experience working with Adobe Campaign or another enterprise CRM/ESP would be beneficial
- Proven experience in a senior CRM, lifecycle or customer engagement role
- Strong understanding of segmentation, automation, personalisation and customer journeys
- Data-driven and commercially focused approach
- Strong B2C/customer lifecycle marketing experience
- Confident working with senior stakeholders and cross-functional teams
- Experience across retention, loyalty, reactivation or customer engagement
- Gaming, leisure, hospitality, retail or e-commerce experience would be advantageous
Rate:
Not specified
Location:
Maidenhead
IR35 Status:
Outside
Remote Status:
Remote
Industry:
Other
Seniority Level:
Senior