CRM Executive 6 month FTCGreat opportunity for a CRM Executive to join a leading UK health insurance firm on a 6 month FTC with opportunity to go permanent.The successful candidate with have Salesforce experience and play a key role in managing and optimising our CRM system, driving customer engagement, retention, and business growth. You will work closely with marketing, sales, and customer service teams to execute data-driven campaigns, improve customer experiences, and support the overall CRM strategy. Remote working6 month FTC 35k - 40k (prorated for 6 months)Key Responsibilities:Maintain and optimise Salesforce, ensuring accurate data, segmentation, and reporting. Customize workflows, reports, and dashboards to meet business needsUtilising customer segmentation to ensure communications are correctly targeted and are highly personalisedDesign and execute CRM campaigns (email, SMS, WhatsApp etc.), ensuring effective customer journeys and engagementAnalyse customer behaviour and campaign performance using Salesforce, providing actionable insights to improve retention and salesBuild automated customer journeys and workflows to support lifecycle stages.Ensure CRM integrations with other platforms (e.g., marketing automation tools) run smoothlyCampaign reporting & analysisSkills & Experience:Strong Salesforce skills (reports, workflows, dashboards)Proficiency in CRM campaign tools Analytical skills with the ability to analyse campaign results and provide recommendations for future improvementsData driven with high attention to detailExcellent communication and project management skills Experience with marketing automation toolsBenefits:Competitive salary and benefits packageOpportunity to go permanentA collaborative and innovative work environmentFlexible working hours and potential for remote workGenerous pension & holiday If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.comDue to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.











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