Creative Strategist
Posted 1 week ago by Incubator Lab
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Creative Strategist at IncubatorLab.ai is responsible for developing and executing creative strategies for paid social campaigns on platforms like Meta, TikTok, and YouTube. This role demands high ownership and independent judgment, as there is no Strategy Lead. The strategist will analyze performance data, conduct research, and collaborate with video editors to optimize creative outputs. Strong communication and analytical skills are essential for success in this fast-paced environment.
Key Responsibilities:
- Develop creative strategies and hypotheses for paid social advertising
- Analyze performance data to identify winning concepts and iteration opportunities
- Conduct consumer, product, and competitor research
- Write clear creative briefs, scripts, and ad copy
- Partner closely with Video Editors to guide execution
- Review creative outputs and provide actionable feedback
- Track, synthesize, and communicate learnings from creative tests
Key Skills:
- 4–6+ years of experience in creative strategy, paid social, or performance marketing
- Strong understanding of Meta, TikTok, and YouTube ad ecosystems
- Ability to translate data into creative direction
- Excellent written and verbal English communication skills
- Strong analytical and organizational skills
- Comfort operating in a fast-paced, high-ownership environment
- Direct-response or DTC experience (nice to have)
- Familiarity with performance metrics such as CTR, CPA, ROAS (nice to have)
- Experience working with UGC-style or creator-led ads (nice to have)
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
CREATIVE STRATEGIST (PAID SOCIAL / PERFORMANCE CREATIVE)
Company: IncubatorLab.ai
Location: Remote (LATAM)
Type: Full-Time or Long-Term Contract
About Incubatorlab.ai
IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through rapid experimentation, data-informed creative, and disciplined execution. We operate as an internal growth engine—not an agency—focused on scaling what works.
THE ROLE
As a Creative Strategist at IncubatorLab.ai, you will own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. There is no Strategy Lead—this role requires high ownership and strong independent judgment.
What You’ll Do
- Develop creative strategies and hypotheses for paid social advertising
- Analyze performance data to identify winning concepts and iteration opportunities
- Conduct consumer, product, and competitor research
- Write clear creative briefs, scripts, and ad copy
- Partner closely with Video Editors to guide execution
- Review creative outputs and provide actionable feedback
- Track, synthesize, and communicate learnings from creative tests
What We’re Looking For
- 4–6+ years of experience in creative strategy, paid social, or performance marketing
- Strong understanding of Meta, TikTok, and YouTube ad ecosystems
- Ability to translate data into creative direction
- Excellent written and verbal English communication skills
- Strong analytical and organizational skills
- Comfort operating in a fast-paced, high-ownership environment
NICE TO HAVE
- Direct-response or DTC experience
- Familiarity with performance metrics such as CTR, CPA, ROAS
- Experience working with UGC-style or creator-led ads
WORKING HOURS
Strong overlap with US business hours, Monday–Friday
How To Apply
Please submit your resume and examples of paid social creative strategy or case studies.