Creative Strategist

Creative Strategist

Posted Today by Pivotal London

£75,000 Per year
Undetermined
Remote
London Area, United Kingdom

Summary: The Digital Creative Strategist role is a senior-level position focused on developing creative strategies and messaging for performance-driven clients. This position emphasizes audience-centric creative thinking rather than traditional brand campaigns, with a clear path from contract to permanent employment. The strategist will lead conceptual development and ensure high-quality creative output across various digital platforms. The role requires strong communication skills and a deep understanding of how creative works in digital environments.

Key Responsibilities:

  • Setting and owning the creative standard across all client work
  • Translating growth strategy into creative platforms, messaging hierarchies, and narrative frameworks
  • Leading conceptual thinking across performance, brand, and lifecycle creative
  • Being hands-on with ideas and words — shaping positioning and ad concepts
  • Presenting and defending ideas with senior client stakeholders
  • Providing strong creative direction to designers, copywriters, and strategists
  • Improving how creative is briefed, developed, and evaluated internally
  • Ensuring ideas balance storytelling ambition with platform realities (Meta, Google, TikTok, emerging channels)
  • Elevating the overall quality and clarity of creative output agency-wide

Key Skills:

  • Background in creative strategy, copywriting, or concept-led roles
  • Exceptional communication and presentation skills
  • Natural thinking in messaging and narrative structures
  • Experience leading creative thinking in digital-first or performance-driven environments
  • Understanding of how creative works inside feeds and algorithms
  • Ability to use data to inform and sharpen ideas
  • Desire for accountability for creative quality

Salary (Rate): £75,000.00 yearly

City: London Area

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: Senior

Industry: Other

Detailed Description From Employer:

Digital Creative Strategist - Temp - Perm

This role will own ideas, messaging, and creative direction across a diverse portfolio of performance-led clients. It is a thinking- and communication-led position, not an art-direction-led one. The focus is on turning growth strategy into clear creative platforms, compelling narratives, and ideas that genuinely perform in digital environments. Creative thinking here starts with the audience, the message, and the feed not traditional brand campaigns. This is not a production role. It’s a senior-level creative ownership position with real influence across the agency. The role will begin as a contract engagement with clear intent to move to a permanent position. During the contract period, you’ll be hands-on across live client projects owning creative direction, messaging frameworks, and conceptual thinking within real performance environments. Both sides see this as a long-term hire, with the contract phase designed to ensure strong mutual fit.

What You’ll Be Responsible For

  • Setting and owning the creative standard across all client work
  • Translating growth strategy into creative platforms, messaging hierarchies, and narrative frameworks
  • Leading conceptual thinking across performance, brand, and lifecycle creative
  • Being hands-on with ideas and words — shaping positioning and ad concepts
  • Presenting and defending ideas with senior client stakeholders
  • Providing strong creative direction to designers, copywriters, and strategists
  • Improving how creative is briefed, developed, and evaluated internally
  • Ensuring ideas balance storytelling ambition with platform realities (Meta, Google, TikTok, emerging channels)
  • Elevating the overall quality and clarity of creative output agency-wide

Who They’re Looking For

This will suit a senior creative strategist / ideas-led thinker who:

  • Comes from a creative strategy, copywriting, or concept-led background
  • Is an exceptional communicator and presenter
  • Thinks naturally in messaging and narrative structures
  • Has led creative thinking within digital-first or performance-driven environments
  • Understands how creative actually works inside feeds and algorithms
  • Uses data to inform and sharpen ideas
  • Wants true accountability for creative quality, not just advisory input

Competive Day rate

Remote working

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.