Creative Director
Posted Today by Robert Half
Negotiable
Undetermined
Remote
Remote or Lakeland, Florida
Summary: The Creative Director role is a long-term contract position focused on enhancing the visual brand presence for a leading food retail organization in Lakeland, Florida. The ideal candidate will lead a creative team, translating marketing goals into impactful campaigns across various channels. This position requires a blend of hands-on leadership, team development, and collaboration with stakeholders to ensure cohesive brand storytelling. A strong emphasis is placed on motion-led content that drives measurable business results.
Key Responsibilities:
- Direct and motivate a cross-disciplinary creative team, fostering high standards across art direction, copy, and integrated campaign development.
- Set the creative vision for marketing initiatives and guide projects from concept through final execution while maintaining a cohesive brand identity.
- Partner closely with stakeholders across marketing, media, digital, social, production, and external agencies to align creative output with business priorities.
- Evaluate and refine campaign ideas, ensuring each deliverable reflects strong storytelling, visual excellence, and consistency across touchpoints.
- Oversee the creation of print, digital, and video assets, including social content, advertising materials, short-form storytelling, product-focused videos, and internal brand communications.
- Lead the development of scripts, storyboards, and visual frameworks that strengthen narrative impact and support motion-driven content.
- Manage schedules, workflows, and creative priorities to keep projects on track while meeting quality expectations and deadlines.
- Provide constructive feedback, coaching, and growth opportunities that help creative team members expand their skills and performance.
Key Skills:
- Proven background serving as a Creative Director or Associate Creative Director, or substantial equivalent experience in a senior creative leadership path such as Art Direction or Copywriting.
- Demonstrated success leading creative professionals and delivering large-scale, multi-channel projects from ideation through launch.
- Strong communication and presentation abilities with the confidence to influence stakeholders and articulate creative rationale clearly.
- Solid understanding of brand development, marketing strategy, and audience-centered creative decision-making.
- Practical experience directing photo or video shoots and collaborating effectively with production teams on set.
- Deep knowledge of the full creative process, including concept generation, design execution, copy development, and integrated campaign delivery.
- Proficiency with core design tools and creative platforms, including Adobe Creative Cloud and Adobe Illustrator, along with strong graphic design capability.
- Expertise in combining visual elements such as typography, photography, illustration, color, iconography, animation, and video into effective brand communications.
Salary (Rate): £57.00 hourly
City: Lakeland
Country: United States
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Description
We are looking for an experienced Creative Director to shape and elevate the brand's visual presence for a leading food retail organization in Lakeland, Florida. This Long-term Contract opportunity is ideal for a strategic creative leader who can translate marketing goals into compelling campaigns across video, digital, social, experiential, and in-store channels. The role combines hands-on creative leadership with team development, cross-functional collaboration, and a strong focus on motion-led storytelling that delivers measurable business impact.
Responsibilities:
Direct and motivate a cross-disciplinary creative team, fostering high standards across art direction, copy, and integrated campaign development.
Set the creative vision for marketing initiatives and guide projects from concept through final execution while maintaining a cohesive brand identity.
Partner closely with stakeholders across marketing, media, digital, social, production, and external agencies to align creative output with business priorities.
Evaluate and refine campaign ideas, ensuring each deliverable reflects strong storytelling, visual excellence, and consistency across touchpoints.
Oversee the creation of print, digital, and video assets, including social content, advertising materials, short-form storytelling, product-focused videos, and internal brand communications.
Lead the development of scripts, storyboards, and visual frameworks that strengthen narrative impact and support motion-driven content.
Manage schedules, workflows, and creative priorities to keep projects on track while meeting quality expectations and deadlines.
Provide constructive feedback, coaching, and growth opportunities that help creative team members expand their skills and performance.
Requirements
Proven background serving as a Creative Director or Associate Creative Director, or substantial equivalent experience in a senior creative leadership path such as Art Direction or Copywriting.
Demonstrated success leading creative professionals and delivering large-scale, multi-channel projects from ideation through launch.
Strong communication and presentation abilities with the confidence to influence stakeholders and articulate creative rationale clearly.
Solid understanding of brand development, marketing strategy, and audience-centered creative decision-making.
Practical experience directing photo or video shoots and collaborating effectively with production teams on set.
Deep knowledge of the full creative process, including concept generation, design execution, copy development, and integrated campaign delivery.
Proficiency with core design tools and creative platforms, including Adobe Creative Cloud and Adobe Illustrator, along with strong graphic design capability.
Expertise in combining visual elements such as typography, photography, illustration, color, iconography, animation, and video into effective brand communications.
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