JOB REQUIREMENTS
- 1-3 years of copywriting experience
- Comfortable working with GenAI
- Experience in agency, beauty, retail copywriting, or editorial, plus
- A passion for the beauty industry, its products, and its guests
- A great eye for detail, demonstrating creative and innovative problem-solving
- Possesses strong written and verbal communication skills; thinks strategically, critically, and creatively
- Action-oriented, self-starting, and highly motivated with the ability to prioritize and drive results
POSITION SUMMARY:
The copywriter will be key in delivering strong, consistent writing that nails our brand voice and continually elevates it.
You ll partner with the copywriting team to execute copy for our digital channels, with a focus on email, mobile push and landing pages.
You understand the variance of language and tone based on audience and channel, pivoting quickly and easily.
You love writing short, snappy copy that entices guests to click and finding ways to speak to beauty in fun, relevant and relatable ways.
Finally, you are a student of culture, with deep knowledge of beauty, lifestyle and trending voices.
You are a self-starter, self-motivated, able to work both independently and closely with design partners and perform multiple tasks with guidance from the digital copy manager.
PRINCIPAL DUTIES & RESPONSIBILITIES
- Implements the company s Beauty brand identity and voice into every assignment
- Works within brand standards and consistently applies the company voice to create a seamless & consistent guest experience with an omni-channel lens
- Contributes to editorial brainstorms and ad hoc requests, offers suggestions and recommendations on creating more cohesion in copy messaging and alignment across channels
- Balances several work streams and prioritizes deliverables, meeting deadlines with excellent copy
- Efficiency, organization and attention to detail are a must; can turn around copy in a pinch when needed
- Works with design counterparts to ensure continuity across digital touchpoints
- Demonstrates knowledge of current trends, culture, design systems and other editorial influences
- Is responsive to ever-changing business needs that support the overall brand
- Seeks out information and answers on their own but knows when to ask for guidance