Content Writer & SEO Specialist/B2B employer services/remote

Position Overview

We are looking for a highly skilled Content Writer & SEO Specialist (Contractor) to support our digital marketing efforts in the employer services sector.

This remote role is ideal for a creative and analytical writer who thrives in a fast-paced environment and has a passion for SEO, digital content, and B2B HR solutions.

Key Responsibilities

• SEO Research & Strategy
• Conduct keyword research to identify and prioritize content opportunities.
• Apply SEO best practices to new and existing digital content (blog posts, landing pages, etc.).
• Track SEO performance metrics and make data-driven recommendations for improvements.
• Content Writing & Management
• Create engaging and educational blog posts focused on employer services products (e.g., WOTC, ACA Reporting, I-9, Payroll Tax, Verification Fulfillment).
• Draft, edit, and refine website content for clarity, accuracy, and performance.
• Leverage AI content tools to support faster creation with oversight and final human review.
• Collaboration & Optimization
• Collaborate with product and compliance teams to ensure content accuracy and consistency.
• Optimize copy to align with the voice and tone of the Experian brand.
• Participate in content audits and contribute to content calendar planning.

Requirements

• Proven experience as a content writer or SEO specialist in a B2B setting.
• Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Experience with AI writing platforms (e.g., ChatGPT, Jasper, Surfer SEO).
• Excellent command of English with exceptional writing, editing, and proofreading skills.
• Familiarity with HR, payroll, or compliance topics is a strong plus.
• Comfortable working independently in a contractor role.

Preferred Qualifications

• Prior experience writing for employer services, HR tech, or tax compliance audiences.
• Understanding of Employer Services product areas such as WOTC, ACA, and I-9 Management.
• Strong portfolio of SEO-optimized, educational blog or website content.