Content Strategist

Your new company

Hays are currently partnered with one of the UK's largest Government bodies - supporting them on an exclusive basis to recruit an experienced Content Strategist to join them on a short term contract.

This role is going to be predominantly looking at the organisations current documentation, policies and other fact documents on their internal systems and internet pages.

Your role will be to guide the organisation with content strategy; helping them arrange, organise and structure their policy and HR content so it is not fragemented as it is now.

This role will suit a content strategist who can look at the project from a broad perspective and provide insight on how to move forward with solutions to the current issues.

The organisation already has content writers and researchers in place, so this is a purely strategic role to take a look at the current state of the content and advise on how to improve it.

This contract is going to be for 3 months (with potential extensions).

The role will be remote working.

Your new role

Our client is improving how HR policy, guidance and knowledge content is structured, governed and surfaced to users.

We are looking for an experienced Content Strategist to help establish clear foundations for how HR Services content is organised, owned, assured and maintained.

This is a senior specialist contingent labour assignment in HR Digital and Automation.

The role will shape the content strategy, channel strategy, standards and governance needed to improve findability, consistency, self-service and sustainable content management.

It will help HR teams and users understand where authoritative guidance lives, how content should be routed, who owns it, and how it should be reviewed.

This is not a communications, drafting or marketing role.

It is a strategic content and service design role.

The contractor will assess the current landscape, identify duplication and gaps, design a future-state content and channel model, and produce practical artefacts that can be maintained after the assignment ends.

Key deliverables will include a documented HR content strategy, a channel and routing model, a content style guide and standards pack, a governance and ownership framework, a prioritised content audit summary, adoption guidance and handover material.

What you'll need to succeed

• Strong content strategy experience in a large, complex organisation.
• Experience designing content, channel or knowledge management models that have been adopted at scale.
• Ability to translate complex policy, service or governance material into clear user-centred guidance.
• Strong stakeholder management skills, including advising senior leaders and reconciling different priorities.
• Good understanding of user-centred design, service design, content design and accessibility principles.
• Ability to work at pace, make sense of ambiguity and deliver practical recommendations.
• Experience producing style guides, playbooks, taxonomies, routing models, content standards or governance frameworks.