Community Lead

Community Lead

Posted Today by Vera AI

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Negotiable
Undetermined
Remote
United Kingdom
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Artificial Intelligence Constituent Relationship Management Customer Relationship Management (CRM) Software Data Collection Device Tracking Software Dynamic Object-Oriented Requirements System (DOORS) Equity and Debt Newsletters Storytelling

Summary: The Community Lead at Vera is a pivotal role focused on user acquisition and advocacy partnerships within consumer communities affected by debt. This position aims to integrate Vera into the lives of these individuals while generating insights that support B2B sales and regulatory legitimacy. The role emphasizes building authentic community partnerships and leveraging first-party data for strategic advantage. The Community Lead will also be responsible for creating impactful case studies and enhancing Vera's brand trust in the debt tech sector.

Key Responsibilities:

  • Build direct user acquisition pipelines through authentic community partnerships.
  • Activate first-party data streams for product learning and regulatory defensibility.
  • Generate high-impact case studies that support Vera’s B2B sales and policy influence.
  • Identify and engage advocacy organizations and identity-based communities.
  • Maintain CRM of partners by sector, demographic, and engagement channel.
  • Co-create newsletters, webinars, and stories that resonate with the community.
  • Design onboarding funnels with informed consent and outcome tracking.
  • Translate user outcomes into anonymised case studies and insight reports.
  • Support Strategic Partnerships, Product, and Policy teams with community-driven insights.

Key Skills:

  • Background in grassroots campaigns, civic tech, or social impact ventures.
  • Comfortable with data collection and impact measurement.
  • Experienced in trust-building, storytelling, and strategy.
  • Bonus: lived experience of debt or financial hardship.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Community Lead – Vera

Location: Remote | UK-based

Type: Contract (with potential to extend based on results)

Company: Vera – Ethical AI for Debt Resolution

Purpose of the Role

The Community Lead is a critical go-to-market hire responsible for driving user acquisition, advocacy partnerships, and insight-generation from consumer communities. This role ensures Vera is embedded within the lives and language of real people affected by debt, while producing strategic leverage for B2B sales and regulatory legitimacy.

Key Objectives

  • Build direct user acquisition pipelines through authentic community partnerships.
  • Activate first-party data streams for product learning and regulatory defensibility.
  • Generate high-impact case studies that support Vera’s B2B sales and policy influence.
  • Position Vera as the most trusted, dignity-first brand in debt tech.

Strategic Responsibilities

  • Community Partnership Development
    • Identify and engage advocacy orgs, identity-based communities (e.g., renters, carers, freelancers).
    • Maintain CRM of partners by sector, demographic, and engagement channel.
  • Content-Driven Campaigns
    • Co-create newsletters, webinars, and stories that resonate.
    • Use Vera’s editorial voice to build trust and open doors.
  • First-Party Data Acquisition
    • Design onboarding funnels with informed consent, outcome tracking, and clear data use terms.
  • Case Study & Insights Pipeline
    • Translate user outcomes into anonymised case studies and insight reports.
  • Cross-Team Enablement
    • Support Strategic Partnerships, Product, and Policy teams with community-driven insights.

Key Success Metrics

  • Number of active partnerships
  • % of user growth from community campaigns
  • Volume of case studies used in B2B motion
  • Partner NPS and re-engagement rates

Who You Are

  • Background in grassroots campaigns, civic tech, or social impact ventures
  • Comfortable with data collection and impact measurement
  • Experienced in trust-building, storytelling, and strategy
  • Bonus: lived experience of debt or financial hardship

Additional Notes

Initial contract with the opportunity to extend based on results. This is not a support role. You’ll:

  • Drive experimentation in new community channels (TikTok, Reddit, libraries)
  • Formalise the “community-to-case study” pipeline
  • Train in policy/regulation to spot advocacy and consultation opportunities
  • Anchor Vera’s moral authority and brand trust in the debt AI space

Application Instructions

Apply with your CV team@veraprotocol.ai and a short note on why this role aligns with your purpose. For more about Vera, visit www.veraprotocol.ai

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