Client Marketing Manager

Role Summary/Purpose

The client marketing manager supports the planning, development, and execution of marketing initiatives for co-brand travel program.

This role partners closely with the VP Marketing Leader, GM & internal cross-functional teams (e.g., Sales, Compliance, Legal, Analytics), and external partners.

Essential Responsibilities

• Support execution of acquisition and lifecycle marketing campaigns, helping ensure timelines and deliverables stay on track.
• Coordinate day-to-day marketing tasks (e.g., collecting inputs, routing drafts, tracking status, documenting next steps).
• Coordinate marketing legal/compliance review workflows, including submitting materials, tracking approvals, and ensuring correct versions are used.
• Maintain marketing asset libraries and ensure the most current versions are available across systems.
• Assist with marketing audits and documentation in partnership with compliance stakeholders.
• Help ensure marketing materials align to the platform messaging framework and required disclaimers/brand standards.
• Support strategic marketing efforts and work with Marketing COEs to ensure flawless execution.
• Integrate client, credit, and product offerings at targeted key customer touch points; support the acquisition and lifecycle marketing strategies and execute seamlessly.
• Assist with monitoring & managing performance of all key credit and marketing metrics vs. plan.
• Partner with analytics/finance teams to help compile campaign performance updates (e.g., pulling status updates, organizing results, documenting learnings).
• Update and refine slide decks and sales materials based on direction from marketing leaders, ensuring alignment to brand guidelines and the product story.
• Perform other duties and/or special projects as assigned

Qualifications/Requirements

• Bachelor's Degree in marketing or related field OR in lieu of a degree, a high school diploma and 4+ years of marketing experience.
• 2+ years of marketing, sales, or business development operations experience.
• Strong organization and project-tracking skills; comfortable managing multiple workstreams.
• Clear communicator (written and verbal) who can coordinate across teams.
• Detail-oriented, especially with version control and compliance-driven processes.
• Familiarity with PowerPoint and slide design basics; able to apply brand standards.
• Comfort learning new tools and systems (asset libraries, workflow tools, etc.).
• Collaborative, proactive, and eager to learn in a fast-moving environment.

Desired Characteristics

• Marketing experience preferably in travel, credit card or financial services.
• Experience with Workfront
• Strong PC proficiency (MS Office Suite) or comparable software applications.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Direct marketing experience with both acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management skills.
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.