Central America Regional Manager

Summary: The Central America Regional Manager at Félix will lead the company's expansion efforts in Guatemala, Honduras, and El Salvador, focusing on growth and market presence in the fintech remittance sector. This role requires collaboration with global teams across various functions to enhance product offerings and ensure operational excellence. The ideal candidate will possess extensive experience in the Central American market and a strong background in fintech or banking. The position is remote, with potential for hybrid work from locations including Miami, FL.

Key Responsibilities:

• Develop and execute go-to-market plans for Guatemala, Honduras, and El Salvador with a clear focus on user acquisition and market penetration.
• Identify and prioritize growth opportunities by understanding customer behavior, market dynamics, competition, and regulatory context.
• Act as the regional owner and point person for growth, operations, and product feedback.
• Collaborate with Growth and Marketing to localize campaigns and drive channel performance.
• Coordinate with Product and Engineering to surface and prioritize local needs for product upgrades.
• Support BD in forging partnerships with local banks, cash pickup networks, and mobile wallets.
• Ensure smooth day-to-day operations of the remittance service in each country, including issue resolution, compliance coordination, and support processes.
• Own KPIs around market share, conversion, retention, service uptime, customer satisfaction, disbursement completions, and delivery times.
• Build strong relationships with internal and external stakeholders, including regulators, vendors, partners, and customers.
• Serve as the local spokesperson and ambassador for the company in the region.
• Manage budgets, control expenditures, and ensure the financial health of the Central American ops.
• Achieve revenue and margin targets and optimize profitability.
• Ensure all operations comply with local regulatory requirements.
• Maintain up-to-date knowledge of industry trends, regulations, and best practices.

Key Skills:

• 10+ years of professional experience in consumer-facing tech-enabled businesses, ideally fintech, remittances, financial services, and deep familiarity with the Central American ecosystem—user behavior, competition, and payment infrastructure.
• Strong track record of launching or scaling consumer-facing products or services in the region.
• Demonstrated ability to lead cross-functional initiatives and influence global teams.
• Strong analytical skills, including deep understanding of LTV/CAC dynamics, full-funnel metrics, and financial management skills, including budgeting, forecasting, and financial analysis.
• Comfort working cross-functionally in a fast-paced, high-stakes environment.
• Demonstrated capability in developing and implementing successful business strategies that drive growth and profitability.
• Excellent verbal and written communication abilities in both Spanish and English.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other