Position Overview
Seeking an experienced Business Analyst to gather business requirements, create user stories, manage the backlog, and develop implementation plans and estimates for a Marketing Cloud program.
The role involves coordinating between business stakeholders and developers to ensure successful delivery.
Key Responsibilities
- Gather requirements through stakeholder interviews and workshops.
- Analyze business processes, documentation, workflows, and data.
- Create user stories, acceptance criteria, and prioritized backlogs.
- Collaborate with developers on technical scope, estimates, and feasibility.
- Develop implementation plans, timelines, and track dependencies and risks.
- Support reporting, UAT, change management, and stakeholder updates.
Required Qualifications
- 5+ years of Business Analyst experience in technology or marketing technology.
- Strong requirements gathering, documentation, and communication skills.
- Experience with user stories, backlog management, project planning, and estimation.
- Ability to work with technical teams and business stakeholders.
Preferred Qualifications
- Healthcare experience and HIPAA knowledge.
- Familiarity with Salesforce Marketing Cloud, CRM, and marketing automation.
- Experience with Jira, Azure DevOps, Confluence, or Visio.