Business Analyst - Ecommerce/Web
Posted 1 day ago by ARC IT Recruitment
Negotiable
Outside
Remote
London, UK
Summary: This role is for a Business Analyst specializing in Ecommerce/Web, focused on enhancing website performance for a global brand. The position involves working within a digital product team to transform web traffic into revenue through various high-impact projects. The analyst will collaborate with multiple teams to improve user engagement and drive sales. This is a 12-month remote contract classified as outside IR35.
Key Responsibilities:
- Redesigning and re-platforming key pages
- Enhancing content and department pages to drive deeper engagement and revenue-related actions
- Analysing web journeys, drop-off points, and conversion funnels
- Turning business and E-commerce goals into clear user stories and requirements
- Partnering with Product, Design, Engineering, and Marketing to ship improvements
- Supporting UAT and ensuring changes deliver real, measurable impact
Key Skills:
- Strong E-commerce or web product experience
- Experience working on customer-facing sites
- Ability to analyze web performance and user engagement
- Strong collaboration skills with cross-functional teams
- Experience in turning business goals into user stories
Salary (Rate): undetermined
City: London
Country: UK
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Detailed Description From Employer:
Business Analyst - Ecommerce/Web
12-month Contract - Outside IR35
Remote
Fantastic Outside IR35 remote opportunity for a Business Analyst to help turn website traffic into revenue for a well-known global brand.
This role will sit within a digital product team, focused on how visitors discover, browse, and interact with web content - and how that engagement leads to registrations, transactions, and sales.
You will be working on large-scale web and content transformations that turn traffic and engagement into revenue.
You'll be the bridge between product, engineering, UX and content - shaping how a global brand delivers high-performance, data-driven web experiences.
You will work on high-impact, E-commerce-style web projects, including:
- Redesigning and re-platforming key pages
- Enhancing content and department pages to drive deeper engagement and revenue-related actions
- Analysing web journeys, drop-off points, and conversion funnels
- Turning business and E-commerce goals into clear user stories and requirements
- Partnering with Product, Design, Engineering, and Marketing to ship improvements
- Supporting UAT and ensuring changes deliver real, measurable impact
We are looking for a BA with strong E-commerce or web product experience, used to working on customer-facing sites where engagement and revenue really matter.