AVP Paid Social Manager

Education and Experience

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience
• 6+ years of hands-on experience managing paid social campaigns actively working within buying tools
• 2+ years of experience leading large social media brands and mentoring/managing junior team members

Knowledge, Skills and Abilities

• Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc
• Desired Characteristics:
• Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
• Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
• Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)

Job Responsibilities

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
• Manage external partner relationships, identify new channels and innovative opportunities
• Provide oversight and coaching to Paid Social Analyst as needed
• Monitor campaign performance daily and optimize