AI Marketing Subject Matter Expert (SME) and Instructor (Contract)

Summary: GA is seeking a Subject Matter Expert (SME) and Instructor in AI Marketing to enhance content development and deliver high-quality educational programs. The role involves collaborating with learning designers and project teams to create relevant curriculum while also engaging with corporate leaders to address workforce challenges. This position is remote-friendly and offers flexibility in contract terms. The ideal candidate will have a passion for education and experience in AI applications within marketing.

Key Responsibilities:

• Participate in pre-sale meetings with GA Account Directors and prospective clients to discuss industry insights and learning solutions.
• Prepare materials and insights to tailor GA’s learning solutions to client needs.
• Fulfill action items such as creating sample materials or other constructs to further the pre-sales process.
• Curate, design, and contextualize learning content to align with industry needs and best practices.
• Collaborate with instructional designers and SMEs to develop a world-class curriculum, including lesson plans, exercises, and learning materials.
• Serve as a content contributor and expert, ensuring relevance and effectiveness of educational programs.
• Facilitate engaging, supportive, and inclusive learning environments for students.
• Conduct instructional sessions according to given program length and schedule.
• Prepare lessons and materials, leveraging existing GA curriculum resources.
• Guide students in completing exercises, labs, and projects.
• Facilitate a safe, supportive, and energetic community that welcomes the various needs and learning styles of students.
• Inspire students to persist through the challenges of learning new technologies and skills.

Key Skills:

• AI applications in customer segmentation and personalization.
• Experience with AI-driven marketing automation and campaign optimization.
• Knowledge of generative AI for content creation and copywriting.
• Understanding customer journey analytics using AI tools.
• AI-powered SEO, social media analytics, and sentiment analysis.
• Examples of tool familiarity: ChatGTP/Gemini, HubSpot (AI features), Jasper AI, Adobe Sensei, Google Analytics (AI insights), Brandwatch.
• 2+ years of professional experience in relevant fields.
• Experience mentoring, coaching, or teaching others in a professional or academic setting.
• Passion for shaping the skills, minds, and careers of the next generation of learners.
• Ability to facilitate an engaging and collaborative classroom environment.
• Strong communication skills and the ability to translate complex topics into accessible learning experiences.

Salary (Rate): 56.00

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other