Advertising Sales Executive – London (OOH)

About the Opportunity

A company in our portfolio operates a network of solar-powered smart benches across prime locations in London. Each bench combines high-visibility street presence with built-in WiFi connectivity and device charging — creating an advertising format with measurable dwell time and engagement that standard OOH inventory cannot match. Campaigns have already run on this network. This is a relaunch and scale-up: the immediate goal is to sell advertising on the existing London locations, with new sites across London and other UK cities following. We sell direct to brands only. No agencies.

The Role

We are looking for a self-employed sales partner to own the commercial side of this network. You will identify, pitch, and close advertising contracts with brands directly — building a client base and generating recurring revenue from a genuinely differentiated OOH asset. This suits someone who wants to build their own book on a high-commission basis, whether as a primary focus or alongside an existing portfolio of clients.

What You'll Do

• Identify and prospect brand-side marketing and commercial decision-makers at target companies (fintech, travel, consumer tech, telco, ESG-led brands and others)
• Pitch the network directly to brands — no agency intermediaries
• Manage the full sales cycle from first contact through to signed contract
• Represent the network professionally and maintain relationships with clients through campaign delivery
• Feed back market intelligence to inform pricing, packaging, and network development

What We're Looking For

Essential:

• Proven track record in OOH, media, or advertising sales — you understand how brands buy media and who the decision-makers are
• Comfortable working independently and managing your own pipeline with minimal oversight
• Strong existing network of brand-side marketing contacts in relevant sectors is a significant advantage
• Self-motivated; thrives on performance-based remuneration

Useful but not essential:

• Experience selling non-standard or experiential OOH formats (street furniture, place-based, DOOH)
• Familiarity with direct brand sales rather than agency-intermediated deals
• Experience working as an independent sales agent or fractional sales role alongside other work

Compensation

This is a commission-only role — no base salary — at 25% of net fees received on every contract you close, paid upon receipt of client payment. At our current rate card, closing two or three deals puts you at a strong full-time income equivalent. Commission is uncapped. As the network grows, so does your inventory to sell.

The Deal in Plain Terms

You are self-employed — you invoice us, we pay you on receipt of client funds

You set your own hours and work remotely

You may work other clients and roles simultaneously — we don't require exclusivity at this stage

We provide: the product, rate card, case study materials (including a Duolingo network case), Google Maps inventory overview, and full support on proposal and contract preparation

You provide: the relationships, the hustle, and the closes

Note on industry context: salaried OOH sales reps typically earn 8–15% commission on top of a base salary, capped at 20%. We are offering 25% with no cap and no ceiling, which is above market rate precisely because there is no base. This is a deliberate trade-off designed to attract self-directed closers, not people who need a safety net.