Adobe Target Tech Lead/Architect

Adobe Target Tech Lead/Architect

Posted 5 days ago by GAC Solutions Inc.

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Negotiable
Undetermined
Remote
Remote
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A/B Testing Adobe Experience Cloud Adobe Experience Manager Adobe Target Cascading Style Sheets (CSS) Cloud Computing Cloud Technology Data Sharing Device Tracking Software JavaScript (Programming Language) Management Management Systems Marketo Mobile Devices Stakeholder Management Tag Management User Experience

Summary: The Adobe Target Tech Lead/Architect is responsible for implementing, testing, and optimizing web and mobile experiences using Adobe Target for personalization and A/B testing. This role involves developing personalization campaigns, integrating Adobe Target with other Adobe products, and collaborating with marketing, UX, and development teams to enhance user engagement and conversion rates.

Key Responsibilities:

  • Implement, test, and optimize web and mobile experiences using Adobe Target.
  • Develop and execute personalization campaigns.
  • Integrate Adobe Target with other Adobe products like Marketo.
  • Ensure proper tagging and tracking.
  • Collaborate with marketing, UX, and development teams to improve user engagement and conversion rates.

Key Skills:

  • 5+ years of experience with Adobe Target.
  • Strong understanding of web technologies (HTML, CSS, JavaScript).
  • Strong understanding of data sharing between Target and Marketo.
  • Excellent communication and stakeholder management skills.
  • Adobe certifications (Target Architect, Business Practitioner) are a plus.
  • Familiarity with Adobe Experience Cloud.
  • Experience with tag management systems.
  • Ability to mentor junior team members and foster a collaborative environment.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

Role: Adobe Target Tech Lead/Architect

Location: Remote

Contract

Target Tech Lead implements, tests, and optimizes web and mobile experiences using Adobe Target for personalization and A/B testing. Key responsibilities include developing and executing personalization campaigns, integrating Adobe Target with other Adobe products like Marketo and ensuring proper tagging and tracking. This role requires close collaboration with marketing, UX, and development teams to improve user engagement and conversion rates.



Qualifications:

5+ years of experience with Adobe Target

Strong understanding of web technologies (HTML, CSS, JavaScript).

Strong understanding of data sharing between Target and Marketo

Excellent communication and stakeholder management skills.

Adobe certifications (Target Architect, Business Practitioner) are a plus.

Preferred Skills:

Familiarity with Adobe Experience Cloud

Experience with tag management systems

Ability to mentor junior team members and foster a collaborative environment.


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