Adobe Target Lead

Summary: The Adobe Target Lead will be responsible for driving personalization, segmentation, and testing strategies across digital platforms, acting as both a hands-on practitioner and a strategic architect. This role requires deep expertise in Adobe Target and a strong understanding of multivariate testing and audience segmentation. The ideal candidate will deliver compelling customer experiences through advanced personalization frameworks. A proven track record in executing and optimizing campaigns is essential for success in this position.

Key Responsibilities:

• Build, launch, and manage A/B and multivariate tests, ensuring statistical rigor and actionable insights.
• Create, refine, and activate advanced audience segments based on customer behavior, profiles, and predictive models.
• Configure and deploy personalized experiences across web, mobile, and other digital touchpoints.
• Troubleshoot and optimize campaign performance through hands-on use of Adobe Target.

Key Skills:

• 5+ years of hands-on experience with Adobe Target in an enterprise environment.
• Proven track record in segmentation, multivariate testing, and personalization at scale.
• Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
• Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
• Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution.
• Analytical mindset with experience using statistical methods to evaluate test results.
• Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT