Job Responsibilities
- The candidate should have 8+ years of relevant experience in Adobe Target
- Gain an in-depth understanding of the client's website and mobile application architecture, digital business model, and digital marketing strategy.
- Gather, analyze, and document business requirements, KPIs, and technical requirements.
- Design and recommend scalable personalization and optimization solutions.
- Develop and implement Adobe Target activities, including A/B tests, MVTs, Experience Targeting, Automated Personalization, and Recommendations.
- Create customized solutions and implementation roadmaps aligned with business objectives.
- Develop custom code (JavaScript, HTML, CSS) when required and support deployment activities.
Required Skills:
- Strong expertise in JavaScript, jQuery, HTML, JSON, Browser Developer Tools and CSS3.
- Extensive hands-on experience with Adobe Target, including:
- Profile Scripts
- A/B Testing
- Multivariate Testing (MVT)
- Experience Targeting (XT)
- Automated Personalization (AP)
- Recommendations Activities
- Experience implementing custom code within the Visual Experience Composer (VEC) and Form Based Composer.
- Hands-on experience with Adobe Target WEB SDK implementation.
- Strong troubleshooting skills for experience rendering and activity delivery issues.
- Working knowledge of Adobe Target APIs and integrations.
- Experience with Adobe Web SDK and Target implementation best practices.
Required Education:
At least a Bachelor’s Degree (or equivalent experience) in Computer Science, Software/Electronics Engineering, Information Systems or closely related field is required.
Necessary Skills:: Adobe Target, SDK, API, Integrations.