Adobe Offers Architect
Posted 1 day ago by W3Global
Negotiable
Undetermined
Remote
Remote
Summary: The role of Adobe Offers Architect involves designing, implementing, and optimizing personalized marketing messages using Adobe tools. The candidate will translate business needs into technical requirements and collaborate with various teams to ensure accurate delivery of marketing offers. This position requires hands-on experience in offer architecture, SQL proficiency, and effective project management skills. The ideal candidate will work closely with marketing operations and analytics to deliver consumer-centric messages aligned with business objectives.
Key Responsibilities:
- Design and build offers in AJO Decision Management across phone and digital channels and placements.
- Develop and refine offer logic to support intended consumer experiences and marketing goals.
- Implement and execute end-to-end testing to validate accuracy and alignment with business requirements.
- Utilize Enterprise management applications to derive and improve offer logic.
- Collaborate cross-functionally to align requirements, SLAs, release plans, and issue resolution.
- Partner with Business Analysts and Strategists to resolve data and offer-related issues.
- Support large, complex initiatives with broad team or business impact.
- Anticipate emerging customer needs and contribute innovative, scalable solutions.
- Contribute to standards and documentation of such; knowledge-transfer sessions; mentor team members; and promote continuous improvement.
Key Skills:
- 3+ years of experience in roles supporting personalized messaging (Offers) development, execution, and maintenance.
- Proven experience with marketing platform tools like AJO Decision Management (Offers), CJA, Databricks, and Insomnia (or comparable tools).
- Strong understanding of relational databases; data structures, schemas and arrays; and data management processes.
- Working proficiency in SQL and ability to interpret platform-generated code.
- Proven capacity to effectively handle numerous priorities within dynamic, challenging/complex, and evolving environments.
- Strong communication skills with the ability to translate technical concepts into clear business outcomes.
- Detail-oriented, process-driven, and comfortable working within formal QA and change management frameworks.
- 4+ years of healthcare marketing experience (preferred).
- Experience with additional marketing platforms (e.g., Adobe Campaign or Target, Salesforce Marketing Cloud, Optimizely, Braze) (preferred).
- Self-motivated with the ability to operate effectively amid ambiguity and confidentiality.
- Strong collaboration, organizational, and project management skills.
- Proficiency with Microsoft Office tools.
Salary (Rate): £54.00/HOUR
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We are seeking a skilled and experienced Adobe Offers Architect with a keen ability to understand business needs and translate them into technical requirements to join our dynamic Marketing Offers Delivery Ops team. This role is responsible for designing, implementing, and optimizing personalized messages known as Offers, leveraging Adobe Journey Optimizer (AJO) Decision Management, Customer Journey Analytics (CJA), Adobe Query Distiller Services and other supporting tools to ensure accurate delivery through disciplined solutioning and development, and QC and UAT testing.
The ideal candidate combines hands-on offer architecture experience, SQL and data-analysis proficiency, and effective project management skills. This role partners closely with Marketing Operations, Strategic Marketing, Data Engineering, Analytics, and the Project Management Office to deliver scalable, consumer-centric messages that align to business objectives.
Primary Responsibilities
- Design and build offers in AJO Decision Management across phone and digital channels and placements.
- Develop and refine offer logic to support intended consumer experiences and marketing goals.
- Implement and execute end-to-end testing to validate accuracy and alignment with business requirements.
- Utilize Enterprise management applications to derive and improve offer logic.
- Collaborate cross-functionally to align requirements, SLAs, release plans, and issue resolution.
- Partner with Business Analysts and Strategists to resolve data and offer-related issues.
- Support large, complex initiatives with broad team or business impact.
- Anticipate emerging customer needs and contribute innovative, scalable solutions.
- Contribute to standards and documentation of such; knowledge-transfer sessions; mentor team members; and promote continuous improvement.
Required Experience
- 3+ years of experience in roles supporting personalized messaging (Offers) development, execution and maintenance.
- Proven experience with marketing platform tools like AJO Decision Management (Offers), CJA, Databricks and Insomnia (or comparable tools).
- Strong understanding of relational databases; data structures, schemas and arrays; and data management processes.
- Working proficiency in SQL and ability to interpret platform-generated code.
- Proven capacity to effectively handle numerous priorities within dynamic, challenging/complex, and evolving environments.
- Strong communication skills with the ability to translate technical concepts into clear business outcomes.
- Detail-oriented, process-driven, and comfortable working within formal QA and change management frameworks.
Preferred Qualifications
- 4+ years of healthcare marketing experience.
- Experience with additional marketing platforms (e.g., Adobe Campaign or Target, Salesforce Marketing Cloud, Optimizely, Braze).
- Self-motivated with the ability to operate effectively amid ambiguity and confidentiality.
- Strong collaboration, organizational, and project management skills.
- Proficiency with Microsoft Office tools.