Adobe / Martech Lead
Posted 1 week ago by 1761108212
Negotiable
Outside
Remote
USA
Summary: We are seeking an experienced Adobe Target Lead to enhance personalization, segmentation, and testing strategies for our digital platforms. The role requires a hands-on practitioner with deep expertise in Adobe Target and a strong understanding of multivariate testing and audience segmentation. The ideal candidate will drive the integration of Adobe Target with mobile applications and internal systems to elevate customer experiences for our retail beauty brand. This position emphasizes practical execution over architectural design, focusing on delivering measurable results.
Key Responsibilities:
- Drive personalization, segmentation, and testing strategies across digital platforms.
- Integrate Adobe Target with mobile applications and internal systems.
- Execute advanced testing methodologies including multivariate testing and personalization algorithms.
- Deliver compelling customer experiences that elevate the retail beauty brand.
- Translate complex concepts into actionable insights for technical and business audiences.
Key Skills:
- 5+ years of hands-on experience with Adobe Target in an enterprise environment.
- Proven track record in segmentation, multivariate testing, and personalization at scale.
- Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
- Solid grasp of front-end technologies (HTML, CSS, JavaScript).
- Analytical mindset with experience using statistical methods to evaluate test results.
- Excellent communication skills.
- Experience in retail is highly preferred.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
MUST HAVE-
Adobe Target experience- integration specifically
Hands on lead level we are NOT looking for a solution architect
Integration with mobile applications
We need someone who understands Adobe Target who understands the architect, but really is a hands on person in the tool itself. There are a lot of integrations internally that this person will need to do, and be savvy in this space to grow the Adobe Target capabilities.
We are seeking an experienced Adobe Target Lead to drive personalization, segmentation, and testing strategies across our digital platforms. This individual will be both a hands-on practitioner and a strategic architect, responsible for delivering compelling and measurable customer experiences that elevate our retail beauty brand. The ideal candidate has deep expertise in Adobe Target, coupled with a strong understanding of multivariate testing, audience segmentation, and advanced personalization frameworks.
- 5+ years of hands-on experience with Adobe Target in an enterprise environment.
- Proven track record in segmentation, multivariate testing, and personalization at scale.
- Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
- Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
- Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution.
- Analytical mindset with experience using statistical methods to evaluate test results.
- Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.
- Experience in retail is highly preferred