Adobe Marketo Specialist

Adobe Marketo Specialist

Posted 1 day ago by 1758015919

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Negotiable
Outside
Remote
USA
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Adobe Experience Cloud Adobe Experience Manager Automation Cloud Computing Cloud Technology Constituent Relationship Management Customer Relationship Management (CRM) Software Database Management Data Governance Data Privacy Laws De-Duplication Income / Revenue Management Marketing Automation Marketo Microsoft 365 Microsoft Dynamics Milestones (Project Management) Product Software Implementation Method Stakeholder Management Templates

Summary: The Adobe Marketo Specialist role requires over 5 years of experience in the Adobe Platform, specifically with B2B implementations of Adobe Marketo. The position involves optimizing marketing automation strategies, integrating Marketo with CRM systems, and ensuring compliance with data privacy regulations. The specialist will also be responsible for training internal teams and collaborating with various stakeholders to achieve business goals.

Key Responsibilities:

  • Implement Adobe Marketo for B2B companies, including case studies or references.
  • Utilize Adobe Experience Cloud and Marketo ecosystem knowledge.
  • Set up and optimize nurture campaigns, lead scoring, and segmentation.
  • Integrate Marketo with CRM systems, focusing on data governance and database management.
  • Map business goals to marketing automation strategies.
  • Design lead lifecycle models and revenue funnels in engagement programs and ABM.
  • Implement project plans, milestones, and timelines for marketing automation.
  • Communicate effectively with marketing, sales, and IT stakeholders.
  • Train internal teams on Marketo best practices and deliverables.

Key Skills:

  • 5+ years of experience with Adobe Platform and Marketo implementations.
  • Certified Expert (MCE) or higher in Marketo.
  • Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  • Experience with CRM integration, specifically Microsoft Dynamics.
  • Understanding of GDPR, CCPA, and data privacy regulations.
  • Strong communication skills for collaboration with stakeholders.
  • Ability to train teams on marketing automation best practices.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:
Job Description:
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect) with Adobe Experience Cloud ecosystem and how Marketo fits in.
Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
To set up and optimize nurture campaigns, lead scoring, and segmentation.
Integrating Marketo with CRM systems (in our case, Microsoft Dynamics) with data governance, deduplication, and database management of Marketo Landing Page and Email Template customization (HTML/CSS)
To map business goals to marketing automation strategy.
Designing lead lifecycle models and revenue funnels in engagement programs, ABM (Account-Based Marketing), and personalization of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
Implementation methodology (e.g., phased rollout vs. full migration) to provide a project plan, milestones, and timelines
Communication skills for working with marketing, sales, and IT stakeholders
To train internal teams on Marketo best practices deliverables (campaign setup guides, process flows, playbooks)
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