Adobe Marketo Specialist
Posted 1 day ago by 1758009940
Negotiable
Outside
Remote
USA
Summary: The Adobe Marketo Specialist role focuses on leveraging Adobe Marketo for B2B marketing automation, requiring extensive experience in implementing and optimizing campaigns. The position demands expertise in the Adobe Experience Cloud ecosystem and integration with CRM systems, particularly Microsoft Dynamics. The specialist will also be responsible for ensuring compliance with data privacy regulations and training internal teams on best practices. This is a contract position lasting over a year, with remote work options available within the USA.
Key Responsibilities:
- Implement and optimize Adobe Marketo for B2B companies.
- Customize Marketo Landing Pages and Email Templates using HTML/CSS.
- Integrate Marketo with CRM systems, focusing on data governance and database management.
- Design lead lifecycle models and revenue funnels in engagement programs and ABM.
- Ensure compliance with GDPR, CCPA, and other data privacy regulations.
- Communicate effectively with marketing, sales, and IT stakeholders.
- Train internal teams on Marketo best practices and deliverables.
Key Skills:
- 10+ years of overall IT experience.
- Proven track record with Adobe Marketo implementations.
- Marketo Certified Expert (MCE) or higher certification.
- Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
- Experience with Microsoft Dynamics CRM integration.
- Understanding of data governance, deduplication, and database management.
- Familiarity with GDPR, CCPA, and data privacy regulations.
- Strong communication skills for stakeholder engagement.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Marketing
Location Remote Within USA
Duration - Contract 1+ year
Client: HCL
Overall IT Experience 10+
Job Description:
Experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect). with Adobe Experience Cloud ecosystem and how Marketo fits in.knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.to set up and optimize nurture campaigns, lead scoring, and segmentation integrating Marketo with CRM systems (in our case, Microsoft Dynamics)with datagovernance, deduplication, and database management. Marketo Landing Page and Email Template customization (HTML/CSS)to map business goals to marketing automation strategy designing lead lifecycle models and revenue funnels in engagement programs, ABM (Account-Based Marketing), and personalization. GDPR, CCPA, and other data privacy regulations relevant to marketing automation implementation methodology (e.g., phased rollout vs. full migration) to provide a project plan, milestones, and timelines.communication skills for working with marketing, sales, and IT stakeholders to train internal teams on Marketo best practices deliverables (campaign setup guides, process flows, playbooks).