Adobe Marketo Specialist

Adobe Marketo Specialist

Posted 1 day ago by 1758008952

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Negotiable
Outside
Remote
USA
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Adobe Experience Cloud Adobe Experience Manager Automation Cloud Computing Cloud Technology Constituent Relationship Management Customer Relationship Management (CRM) Software Database Management Data Governance Data Management Data Privacy Laws De-Duplication Income / Revenue Management Marketing Automation Marketo Microsoft 365 Microsoft Dynamics Milestones (Project Management) Stakeholder Management Templates

Summary: The Adobe Marketo Specialist role requires over 5 years of experience with the Adobe Platform, specifically in implementing Adobe Marketo for B2B companies. The position demands expertise in various aspects of the Adobe Experience Cloud ecosystem, including campaign optimization, CRM integration, and data management. The specialist will also be responsible for training internal teams and ensuring compliance with data privacy regulations. Strong communication skills are essential for collaborating with marketing, sales, and IT stakeholders.

Key Responsibilities:

  • Implement Adobe Marketo for B2B companies, providing case studies or references.
  • Utilize Adobe Experience Cloud ecosystem and integrate Marketo with CRM systems.
  • Set up and optimize nurture campaigns, lead scoring, and segmentation.
  • Manage data governance, deduplication, and database management.
  • Customize Marketo Landing Pages and Email Templates using HTML/CSS.
  • Map business goals to marketing automation strategy.
  • Design lead lifecycle models and revenue funnels.
  • Develop engagement programs, ABM, and personalization strategies.
  • Ensure compliance with GDPR, CCPA, and other data privacy regulations.
  • Provide project plans, milestones, and timelines for implementation.
  • Communicate effectively with marketing, sales, and IT stakeholders.
  • Train internal teams on Marketo best practices and deliverables.

Key Skills:

  • 5+ years of experience in Adobe Platform and Adobe Marketo implementations.
  • Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
  • Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  • Experience with data governance, deduplication, and database management.
  • Proficiency in HTML/CSS for Marketo Landing Page and Email Template customization.
  • Understanding of GDPR, CCPA, and other data privacy regulations.
  • Strong communication skills for collaboration with stakeholders.
  • Ability to train teams on best practices and deliverables.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
  1. Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
  1. with Adobe Experience Cloud ecosystem and how Marketo fits in.
  1. knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  1. to set up and optimize nurture campaigns, lead scoring, and segmentation.
  2. integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
  3. with data governance, deduplication, and database management.
  4. of Marketo Landing Page and Email Template customization (HTML/CSS)
  5. to map business goals to marketing automation strategy.
  6. designing lead lifecycle models and revenue funnels.
  7. in engagement programs, ABM (Account-Based Marketing), and personalization.
  8. of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
  9. implementation methodology (e.g., phased rollout vs. full migration)
  10. to provide a project plan, milestones, and timelines
  1. communication skills for working with marketing, sales, and IT stakeholders
  1. to train internal teams on Marketo best practices
  2. deliverables (campaign setup guides, process flows, playbooks)
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