Adobe Marketo Specialist

Adobe Marketo Specialist

Posted 1 day ago by 1758008813

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Negotiable
Outside
Remote
USA
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Adobe Experience Cloud Adobe Experience Manager Automation Cloud Computing Cloud Technology Constituent Relationship Management Customer Relationship Management (CRM) Software Database Management Data Governance Data Privacy Laws De-Duplication Income / Revenue Management Marketing Automation Marketo Microsoft 365 Microsoft Dynamics Milestones (Project Management) Product Software Implementation Method Stakeholder Management Templates

Summary: The Adobe Marketo Specialist role is focused on leveraging extensive experience with the Adobe Platform, particularly in implementing Adobe Marketo for B2B companies. The position requires expertise in marketing automation strategies, integration with CRM systems, and compliance with data privacy regulations. The specialist will also be responsible for training internal teams and optimizing marketing campaigns.

Key Responsibilities:

  • Implement Adobe Marketo for B2B companies, providing case studies or references.
  • Utilize knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  • Set up and optimize nurture campaigns, lead scoring, and segmentation.
  • Integrate Marketo with CRM systems, focusing on data governance and database management.
  • Map business goals to marketing automation strategy.
  • Design lead lifecycle models and revenue funnels in engagement programs and ABM.
  • Ensure compliance with GDPR, CCPA, and other data privacy regulations.
  • Provide project plans, milestones, and timelines for implementation methodology.
  • Communicate effectively with marketing, sales, and IT stakeholders.
  • Train internal teams on Marketo best practices and deliverables.

Key Skills:

  • 8+ years of experience in Adobe Platform and Adobe Marketo implementations.
  • Certified Expert (MCE) or higher in Adobe Experience Cloud ecosystem.
  • Proficient in HTML/CSS for landing page and email template customization.
  • Strong communication skills for collaboration with various stakeholders.
  • Experience with data privacy regulations relevant to marketing automation.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Role: Adobe Marketo Specialist
Location: USA (Remote)
Exp: 8+ years
Job Description:
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect) with Adobe Experience Cloud ecosystem and how Marketo fits in.
Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
To set up and optimize nurture campaigns, lead scoring, and segmentation.
Integrating Marketo with CRM systems (in our case, Microsoft Dynamics) with data governance, deduplication, and database management of Marketo Landing Page and Email Template customization (HTML/CSS)
To map business goals to marketing automation strategy.
Designing lead lifecycle models and revenue funnels in engagement programs, ABM (Account-Based Marketing), and personalization of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
Implementation methodology (e.g., phased rollout vs. full migration) to provide a project plan, milestones, and timelines
Communication skills for working with marketing, sales, and IT stakeholders
To train internal teams on Marketo best practices deliverables (campaign setup guides, process flows, playbooks)

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