Adobe Audiences Senior Developer

Adobe Audiences Senior Developer

Posted 1 day ago by 1763639055

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Negotiable
Outside
Remote
USA
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Summary: The Adobe Audiences Senior Developer will lead the design, development, and deployment of audience segmentation and activation workflows using Adobe Real-Time CDP. This role focuses on advanced targeting and personalization across various marketing channels and Experience Cloud applications. The ideal candidate will collaborate with marketing, data, and engineering teams to deliver technical solutions and optimize platform configurations. Strong experience with Adobe Audience Manager and related technologies is essential for success in this position.

Key Responsibilities:

  • Design and implement audience segmentation strategies in Adobe RTCDP and Audience Manager.
  • Own segment logic, governed audiences, calculated attributes, and activation workflows.
  • Troubleshoot segment qualification, data ingestion issues, and personalization logic.
  • Integrate 1st/2nd/3rd-party data into Adobe Experience Cloud and optimize platform configurations.
  • Partner with marketing, data, and engineering teams to define requirements and deliver technical solutions.
  • Implement orchestration logic in Adobe Journey Optimizer (AJO) and Adobe Campaign.
  • Support experimentation, A/B testing, and offer proofing.
  • Monitor logs, KPIs, and performance to continuously improve activation and delivery.
  • Document solutions and provide training across teams.

Key Skills:

  • Bachelor's in Information Systems, Data Science, or related field.
  • 7-10 years with Adobe Audience Manager, Adobe Analytics, or similar platforms.
  • Strong knowledge of tag management (Adobe DTM, Ensighten), JavaScript, HTML, and debugging tools.
  • Experience with segmentation, data modeling, cookies, server calls, variable mapping, and engagement scoring.
  • Excellent communication skills and ability to manage multiple priorities.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

We are seeking an experienced Adobe Audiences Senior Developer to lead the design, development, and deployment of audience segmentation and activation workflows using Adobe Real-Time CDP (RTCDP). This role enables advanced targeting, governed audiences, and personalization across multiple marketing channels and Experience Cloud applications.

Key Responsibilities

  • Design and implement audience segmentation strategies in Adobe RTCDP and Audience Manager.

  • Own segment logic, governed audiences, calculated attributes, and activation workflows.

  • Troubleshoot segment qualification, data ingestion issues, and personalization logic.

  • Integrate 1st/2nd/3rd-party data into Adobe Experience Cloud and optimize platform configurations.

  • Partner with marketing, data, and engineering teams to define requirements and deliver technical solutions.

  • Implement orchestration logic in Adobe Journey Optimizer (AJO) and Adobe Campaign.

  • Support experimentation, A/B testing, and offer proofing.

  • Monitor logs, KPIs, and performance to continuously improve activation and delivery.

  • Document solutions and provide training across teams.


Required Qualifications

  • Bachelor s in Information Systems, Data Science, or related field.

  • 7-10 years with Adobe Audience Manager, Adobe Analytics, or similar platforms.

  • Strong knowledge of tag management (Adobe DTM, Ensighten), JavaScript, HTML, and debugging tools.

  • Experience with segmentation, data modeling, cookies, server calls, variable mapping, and engagement scoring.

  • Excellent communication skills and ability to manage multiple priorities.


Preferred Qualifications

  • Adobe Analytics Architect or Audience Manager certification.

  • Experience with advertising/analytics tech (e.g., Krux, Nielsen).

  • Knowledge of CRM and external data integrations.

  • CDP development and optimization experience.


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