Adobe Audience Manager (AAM) Audience Segmentation Analyst

Adobe Audience Manager (AAM) Audience Segmentation Analyst

Posted 3 days ago by Valcan IT Inc

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Negotiable
Undetermined
Remote
Remote
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Adobe Audience Manager Constituent Relationship Management Content Delivery Networks Customer Relationship Management (CRM) Software Data Auditing Data Collection Data Import/Export Data Quality Digital Marketing Digital Media Email Marketing Microsoft Excel Parsing Vlookups

Summary: Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes. The role involves building and maintaining audience segments, collaborating with various teams, and ensuring data quality for effective marketing campaigns. The position is remote and is expected to last between 12 to 18 months.

Key Responsibilities:

  • Build and maintain audience segments in AAM aligned to marketing needs.
  • Support tagging (web and media) and data collection across campaigns.
  • Collaborate with marketing, IT, and tagging teams to enable audience strategy.
  • Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
  • Perform audience maintenance, reporting, and data quality checks.
  • Support campaign launches and audience activation.
  • Conduct data audits and ensure proper implementation.

Key Skills:

  • Adobe Creative Suite
  • Marketing Platform Integration SME (Data Mining, Email Marketing, Fulfillment, CRM, CDN)
  • Digital Delivery / Project Management
  • Bachelor's degree (Business or Marketing preferred).
  • 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
  • Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
  • Hands-on Adobe Audience Manager (AAM) or similar platform experience.
  • Understanding of tagging, segmentation, and digital media channels.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Job Title: Adobe Audience Manager (AAM) Audience Segmentation Analyst
Location: Remote
Contract: 12-18 Months.


Mandatory Skills

  • Adobe Creative Suite
  • Marketing Platform Integration SME (Data Mining, Email Marketing, Fulfillment, CRM, CDN)
  • Digital Delivery / Project Management

Overview / Summary
Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes.

Key Responsibilities

  • Build and maintain audience segments in AAM aligned to marketing needs.
  • Support tagging (web and media) and data collection across campaigns.
  • Collaborate with marketing, IT, and tagging teams to enable audience strategy.
  • Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
  • Perform audience maintenance, reporting, and data quality checks.
  • Support campaign launches and audience activation.
  • Conduct data audits and ensure proper implementation.

Required Qualifications

  • Bachelor s degree (Business or Marketing preferred).
  • 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
  • Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
  • Hands-on Adobe Audience Manager (AAM) or similar platform experience.
  • Understanding of tagging, segmentation, and digital media channels.
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