Regional Product Launch Manager

Regional Product Launch Manager

Posted 3 days ago by MSI Reproductive Choices

£51,000 Per year
Outside
Hybrid
London Area, United Kingdom

Summary: The Regional Product Launch Manager at MSI Reproductive Choices is responsible for ensuring successful new product launches in Africa, focusing on achieving sales targets, launch timeliness, and effective marketing strategies. The role requires a strong commitment to the organization's pro-choice mission and values, alongside a focus on measurable results and social change. Candidates must possess extensive experience in pharmaceutical marketing and product launches, with a deep understanding of regulatory processes and market dynamics. The position is based in London with hybrid working arrangements and a fixed-term contract.

Key Responsibilities:

  • Ensure successful new product launches in Africa, achieving sales targets and launch timeliness.
  • Manage distribution and prescription rates, engaging with Key Opinion Leaders (KOLs).
  • Evaluate marketing investment and campaign effectiveness through various metrics.
  • Develop and execute comprehensive launch plans with timelines and resource allocation.
  • Conduct market analysis and maintain knowledge of regulatory processes and consumer needs.
  • Communicate effectively with stakeholders and provide training/coaching to teams.
  • Lead cross-functional teams to deliver major products or services.
  • Analyze post-launch performance and create actionable plans for improvement.

Key Skills:

  • Strong skills in product launch processes and project management.
  • Deep understanding of the pharmaceutical industry and regulatory environments.
  • Excellent communication and interpersonal skills.
  • Ability to create strategic plans and prioritize tasks in dynamic environments.
  • Proficiency in data analysis tools for performance evaluation.
  • Experience in training and coaching sales teams.
  • Track record of successful pharmaceutical or consumer product launches.
  • Relevant certifications in sales, product marketing, or training.

Salary (Rate): £51,000.00 yearly

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: Mid-Level

Industry: Healthcare

Detailed Description From Employer:

About MSI

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all. Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too. We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

About the Role

Is accountable for ensuring successful new product launches (NPD) in Africa that results in the following measures of success . Achieve NPD sales targets (Volume, £Sales revenue, £sales margin, % margin) Launch Timeliness : Adherence to planned schedules and milestones. Distribution: #, % new customers stocking products Prescription Rates : % and how frequently healthcare providers (HCPs) prescribe (a key indicator of adoption) Key Opinion Leader (KOL) Engagement : Assessing the involvement and endorsement of influential medical experts Marketing investment and campaign effectiveness: health care professional recommendation rates; Net Promoter Score (NPS); social media metrics (monitor views, engagement, reach, and click-through rates on social platforms)

About You

For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values. This means that we will only accept applications from candidates who are unequivocally pro-choice. Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do. We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients. We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.

To perform this role, you’ll need the following skills:

  • NEW PRODUCT LAUNCHES
  • Strong skills in product launch process: fully conversant in the steps of product development Idea generation (Ideation and idea screening). Can evaluate ideas against business objectives; assess technical feasibility, can estimate potential market size, product specification definition, Prototyping (can create product concept), initial design (design packaging), validation and testing, create final financial projections
  • Extremely strong in launch execution and strategic planning: develop and execute comprehensive launch plans with timelines, milestones, and resource allocation.
  • Project Management : Strong organisational abilities to manage timelines and deliverables across multiple teams
  • Market Knowledge: Deep understanding of consumer needs, competitive landscape in Africa
  • In-depth understanding of regulatory processes, pharma ethics and clinical data interpretation and in both consumer and scientific communication
  • Analytical Skills : Proficiency in data analysis tools like Excel for post-launch performance evaluation

LEADERSHIP, COACHING, COMMUNICATION

  • Communication : Clear and persuasive communication, including the ability to present complex data in an understandable manner. Skilled in powerpoint and other presentation software.
  • Good interpersonal skills : strong relationship-building abilities; cultural sensitivity and adaptability; empathy and active listening skills.
  • Training/coaching: Can adapt sales training/coaching as needed, able to flex to ensure teams learn and grow. Understand features and benefits of products and able to create selling arguments.
  • Strategic Thinking : Ability to create actionable plans and prioritise tasks in fast paced, dynamic environments

To perform this role, you’ll need the following experience:

  • Pharmaceutical / healthcare acumen : 5-10 years in pharmaceutical industry marketing/product launch roles
  • Regulatory : experience navigating complex regulatory environments
  • Pharmaceutical Product Knowledge – have experience in learning about new types of drugs, including: mechanism of action; therapeutic uses; pharmacology expertise and regulatory compliance knowledge
  • New product launches : Track record of successful pharmaceutical / consumer launches and of meeting aggressive launch timelines
  • Team leadership : proven ability to lead cross-functional teams in delivering major products or services
  • Problem solving: wide experience in creating responses to NPD and sales challenges
  • Ideally, Relevant sales, product marketing or training certifications (e.g., Certified Sales Professional, Certified Training Professional).
  • Industry-specific certifications related to pharmaceuticals or healthcare
  • Have worked and developed Trade Marketing strategies

Please click here to view the job framework

Location: London UK (hybrid working - minimum of 2 days per week in the office) or where any country programme MSI operates in.

Full-time: 35 hours a week, Monday to Friday (For UK based team members).

Contract type: 2-year fixed term contract.

Salary : £40,000 - £51,000 per annum for UK based candidates. Discretionary bonus + benefits. For all other locations, the salary will be banded within the national context. Salary band: BG 9

Closing date: 24th June 2025 (midnight BST ). Interviews may take place before this date for exceptional candidates. For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.