Regional Marketing & Propositions Manager
Posted 1 day ago by Brakes UK
Negotiable
Undetermined
Undetermined
Newhouse, Scotland, United Kingdom
Summary: The Regional Marketing and Propositions Manager will lead the marketing strategy for Scotland and key central initiatives within the Brakes marketing team during a maternity cover period of up to 12 months. This role involves managing a small team, overseeing regional marketing plans, and collaborating with various stakeholders to enhance customer engagement and sales opportunities. The position requires a seasoned marketing professional with a comprehensive understanding of digital and traditional marketing channels.
Key Responsibilities:
- Manage a team of 1.
- Oversee the regional marketing plan, utilizing localization strategies and tools, multi-channel marketing, and external relations to enhance customer engagement.
- Act as the marketing lead on fresh produce and meat, collaborating with stakeholders to maximize sales opportunities both online and offline.
- Support the rollout of new service offers, providing sales enablement support, merchandise, and managing day-to-day queries from sales teams.
- Steer and support the Marketing Executive in delivering email, organic and paid social, PPC/SEO activities that meet agreed objectives.
- Map customer, category, and commercial insights to create a marketing plan that delivers profitable customer value.
- Use NPS/sales/customer insights to refine plans and influence customer experience.
- Oversee the regional and central initiatives budget, allocating spend to meet agreed KPIs.
- Provide one-to-one coaching and development for direct reports, fostering an engaged team.
Key Skills:
- Comprehensive marketing experience (digital, print, PR) with a strong understanding of email, web, and social media.
- Experience working with field sales teams or equivalent to build and execute marketing plans.
- Project management experience with the ability to manage multiple stakeholders.
- Proficient in setting and managing budgets and producing performance reports.
- Able to thrive in a complex and layered business environment.
- Comfortable with building presentations and presenting.
Salary (Rate): undetermined
City: Newhouse
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Regional Marketing and Propositions Manager (Maternity Cover - up to 12 months) Newhouse Competitive salary We have an exciting opportunity for a seasoned marketing lead to join the Brakes marketing team, overseeing the marketing strategy for Scotland as well as other key central initiatives.
What you’ll be doing:
- Manage a team of 1
- Oversee the regional marketing plan, using localisation strategies and tools, multi-channel marketing, and external relations to build customer engagement.
- Act as the marketing lead on fresh produce and meat, working with stakeholders across the business to maximise sales opportunities on and offline.
- Support the roll-out of new service offers, providing sales enablement support, merchandise and managing day-to-day queries from sales teams.
- Steer and support the Marketing Executive in the delivery of email, organic and paid social, PPC/SEO activity that meets agreed objectives.
- Map customer, category and commercial insight to create a marketing plan that delivers profitable customer value.
- Use NPS/sales/ customer insight to refine plans and influence customer experience.
- Oversee regional and central initiatives budget, allocating spend to deliver on agreed KPIs
- One to one coaching and development of direct report, creating an engaged team
What we are looking for:
- A marketing all-rounder (digital, print, PR) with good understanding of email, web, social.
- Experience working with field sales teams or equivalent to help build and execute marketing plans.
- Project experience with ability to manage multiple stakeholders.
- Experienced in setting and managing budget and producing performance reports.
- Ability to thrive in a complicated and layered business environment.
- Comfortable with building presentations and presenting,