Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle. In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors. At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an experienced PR Account Manager to join our team on a 6-month fixed term contract , supporting a portfolio of fashion, lifestyle and hospitality clients. This role will play a key part in the day-to-day management of accounts, ensuring high-quality delivery, strong media relationships and seamless campaign execution across all sectors. There is potential for extension beyond the initial contract period, subject to business needs and performance.

Key Responsibilities

• Client & Account Management
• Manage the day-to-day running of fashion, lifestyle and hospitality accounts, ensuring consistent, high-quality delivery
• Act as a key point of contact for clients, building trusted and professional relationships
• Support senior team members on campaign planning, timelines, budgets and reporting
• Ensure all activity aligns with client objectives, brand positioning and agency standards
• Media & Communications
• Build and maintain strong relationships with top-tier fashion, lifestyle, culture and hospitality media
• Lead press outreach, pitching and follow-ups across print, online and social platforms
• Oversee coverage monitoring, analysis and reporting
• Draft and manage press materials including press releases, briefings, product notes and menus / openings information where relevant
• Campaigns, Events & Activations
• Support the planning and delivery of launches, press days, restaurant openings, events and brand activations
• Coordinate with internal teams and external partners to ensure smooth execution
• Attend relevant industry events, openings and client appointments
• Team & Collaboration
• Support and guide junior team members where applicable
• Collaborate closely with wider teams, contributing ideas and creative thinking
• Maintain a proactive, solutions-focused and collaborative approach

Key Attributes

• Proven experience in a PR / Communications role, ideally within a luxury fashion, lifestyle or hospitality agency
• Strong understanding of the fashion, lifestyle and hospitality media landscape
• Confident pitching skills with established press relationships
• Excellent written and verbal communication skills
• Highly organised, detail-oriented and comfortable managing multiple deadlines
• Able to thrive in a fast-paced agency environment

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics. Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression. We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!

Founded in 1982, Karla Otto is a full-service brand-building agency specialising in fashion, design, beauty, lifestyle, arts and culture, operating from fifteen cities across the globe.