Summary: The Product Marketing Specialist at Transoft Solutions will play a crucial role in promoting and enhancing the adoption of specialized software products within the Civil, Transportation, and Traffic Safety sectors. This position involves developing marketing strategies, creating compelling content, and collaborating with various teams to ensure successful product launches. The role requires proficiency in both English and French, along with a strong understanding of customer needs and market dynamics. This is a hybrid position, requiring in-office work at least two days a week.

Key Responsibilities:

• Develop a product marketing strategy, including a marketing plan and content for implementation of assigned or new products.
• Utilise data and customer insights to align marketing strategies with overall product strategy.
• Develop impactful marketing initiatives to enhance product awareness and drive adoption across multiple product lines.
• Collaborate with market experts and product specialists to craft comprehensive go-to-market plans for product launches.
• Develop post-launch programs based on product strategy needs.
• Refine product positioning and core messaging to resonate with a technical audience.
• Create product launch assets, including website content, brochures, case studies, and videos.
• Provide sales enablement assets and support to the sales team.
• Act as a product champion through social media engagement and blog posts.

Key Skills:

• Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent; civil engineering experience is a bonus.
• 2+ years of product marketing experience in a B2B environment; software marketing experience is an asset.
• Experience with CRM and Marketing Automation software.
• Experience in event marketing.
• Project management experience with tools like Asana.
• Excellent verbal and written communication skills in English; proficiency in French is an asset.
• Able to work in an international and matrix environment.
• Strong multitasking and prioritization skills under pressure.

Salary (Rate): undetermined

City: Stratford-Upon-Avon

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other