Summary: The Product Marketing Manager will develop and execute go-to-market strategies for products, ensuring alignment with global objectives while adapting to regional markets. This role involves leading product positioning, managing integrated marketing campaigns, and collaborating with cross-functional teams to enhance user engagement and drive growth. The candidate will leverage data-driven insights to inform marketing strategies and influence decision-making among stakeholders. A strong focus on localization and understanding consumer behavior is essential for success in this position.

Key Responsibilities:

• Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products.
• Define key opportunities to drive user growth, increase engagement, and enhance feature adoption.
• Lead the development of product positioning, messaging, and branding strategies.
• Collaborate with cross-functional stakeholders to define user journeys and lifecycle marketing strategies.
• Identify market opportunities through competitive analysis and consumer insights.
• Ensure successful localization of marketing strategies for regional markets.
• Develop data-driven segmentation, targeting, and positioning strategies.
• Oversee the development and execution of integrated marketing campaigns.
• Manage end-to-end marketing campaign execution and performance analysis.
• Serve as a trusted advisor to internal teams and external partners.
• Conduct and analyze user research and performance analytics to refine marketing strategies.
• Leverage industry knowledge to anticipate trends and identify opportunities for innovation.

Key Skills:

• Experience leading go-to-market (GTM) strategies and product positioning.
• Strong understanding of branding and brand development.
• Knowledge of the full marketing campaign lifecycle.
• Experience adapting marketing strategies to diverse global markets.
• Ability to build and manage relationships with stakeholders.
• Deep understanding of user behavior and insights.
• Strong analytical skills with the ability to derive insights from data.
• Familiarity with evolving market trends and emerging marketing technologies.
• Ability to confidently interact with senior leaders and advocate for marketing initiatives.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing