Product Marketing Manager - Édit H/F
Posted 1 day ago by Crédit Agricole S.A.
Negotiable
Undetermined
Undetermined
Paris, France
Summary: The Product Marketing Manager at BforBank will be responsible for developing and managing credit and savings offers, focusing on both the French and international markets. This role involves strategic recommendations, competitive analysis, and collaboration with various departments to enhance product offerings. The position requires a strong marketing background, particularly in banking, and emphasizes teamwork and innovation. The successful candidate will play a key role in driving the bank's strategic development in Europe.
Key Responsibilities:
- Develop and manage credit and savings offers for BforBank.
- Identify market needs and opportunities in credit and savings sectors.
- Define product value propositions, pricing policies, positioning, and messaging.
- Conduct competitive analysis and make strategic recommendations.
- Manage contractual documentation and collaborate on marketing communication materials.
- Define and implement action plans to increase revenue from savings and credit products.
- Train internal sales teams for product launches.
- Manage relationships with partners and identify new partnership opportunities.
- Act as the point of reference for questions related to insurance and credit products.
Key Skills:
- Master's degree in marketing or equivalent experience.
- 6-10 years of experience, including banking marketing.
- Ability to draft strategic recommendations.
- Experience in performance tracking and analysis.
- Professional proficiency in English.
- Strong analytical skills and business orientation.
- Teamwork and initiative-taking abilities.
- Creativity and adaptability.
- Results-oriented mindset.
Salary (Rate): undetermined
City: Paris
Country: France
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing