About the Opportunity
On behalf of one of our top global technology clients-a premier digital platform with hundreds of millions of daily users-we are recruiting a founding Product Marketing Manager for an internal scale-up venture
Originally built in-house by platform engineers, this proprietary experimentation, feature flagging, and product analytics tool is commercializing into a standalone B2B SaaS platform Operating as a fast-paced "0-to-1" startup with full executive backing, the team is launching a self-serve, product-led growth (PLG) motion
Key Responsibilities
- Self-Serve Lifecycle: Own messaging across every funnel stage-signup, onboarding, activation prompts, contextual paywalls, and free-to-paid conversion tiers
- Organic Engine: Build thought leadership, SEO, search visibility, and developer community content
- Launches & Positioning: Lead cross-functional GTM launches, develop competitive intelligence battlecards, and maintain a centralized messaging source of truth
- Sales Enablement: Equip sales teams with persona-specific talk tracks, pitch decks, and demo scripts for engineering and product leadership buyers
Who You Are
- 5+ years in B2B Product Marketing, ideally within SaaS, developer tools, or high-growth tech platforms
- Proven PLG track record owning self-serve user funnels and driving conversion to paid tiers
- Technical & AI-native fluency: Comfortable engaging engineers as a peer, simplifying complex technical concepts (feature flags, analytics), and using AI tools (Claude, ChatGPT, automated workflows) to scale GTM execution
Rate:
£650/day
Location:
London
IR35 Status:
Not specified
Remote Status:
Hybrid
Industry:
Product Management
Seniority Level:
Senior