Summary: The Product Marketing Executive role is a 12-month fixed-term contract with a leading UK health insurance firm, focusing on developing and executing product marketing strategies. The position involves crafting product messaging, supporting go-to-market efforts, and delivering data-driven marketing campaigns. The successful candidate will collaborate across marketing teams and manage marketing budgets to drive growth and ROI.

Key Responsibilities:

• Delivering data-driven product marketing campaigns that drive growth and ROI
• Work collaboratively across the marketing teams, ensuring all campaigns focus on the best possible routes to market and utilise the most effective marketing channels, measured against ROI
• Routinely communicating and reporting on marketing campaign progress with key stakeholders
• Developing and maintaining a solid understanding of your product area and market, in order to deliver marketing campaigns to drive opportunities
• Broad digital channel knowledge including trade advertising, email & supporting events
• Understanding business requirements and market opportunities and supporting in translating these into effective campaigns
• Supported by the Product Marketing Manager, effectively managing marketing budget to assess opportunities in terms of ROI and report effectively

Key Skills:

• Experience creating and delivering effective marketing campaigns with strong ROI
• Data-centric mindset; experience utilising data and insight to inform approaches and drive outcomes
• Self-motivated with a strong analytical mindset; commercially astute and results-driven
• Sound knowledge of core marketing channels (primarily digital) and experience with key tools (such as CRM)
• Comfortable working with a broad range of stakeholders
• Excellent project management skills; ability to manage multiple projects
• Excellent communications skills

Salary (Rate): 40000

City: Hampshire

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing