Private Patient Business Support Manager - Marketing and Communication

Job Overview

Marketing & Communications Manager

Full-time | 12-month Fixed-Term Contract

Based at Frimley Park Hospital – Parkside Private Patients

We are seeking an experienced and creative Marketing & Communications Manager to play a pivotal role in shaping the future of Parkside Private Patients at Frimley Park Hospital. This is a high-impact, strategic post for a motivated professional who is passionate about communications that make a difference. You will lead the development and delivery of all marketing and communications activity for the Private Patient Unit (PPU), strengthening its profile, supporting sustainable growth, and enhancing the experience of patients, clinicians, and partners. Working closely with clinical teams, senior leaders, and external stakeholders, you will take ownership of brand management, internal and external communications, digital and patient-facing engagement, and targeted marketing campaigns. This role offers a unique opportunity to combine strategic marketing expertise with meaningful work in a healthcare setting, where your contribution directly supports patient choice, quality of care, and service development within the NHS. If you are a confident communicator with a strong track record in marketing, a collaborative approach, and the ability to balance creativity with governance and sensitivity, we would love to hear from you.

Main duties of the job

The post holder provides strategic and operational leadership for Business Support functions within the Private Patient Unit (PPU). This includes responsibility for Marketing and Communications, Social Media, Events Management. A core focus of the role is to develop, deliver and continuously improve the Parkside brand across all Frimley Health sites where private patient activity is delivered or being developed. This includes leading the social media strategy and hands-on content creation, particularly for Instagram and Facebook, ensuring engaging, compliant and high-quality digital content that increases brand awareness, promotes consultant services and enhances patient and stakeholder engagement. The post holder leads the production and upkeep of the Parkside Website alongside the annual Parkside Patient Magazine, including commissioning and editing consultant content, maintaining a comprehensive consultant directory, coordinating design, print and distribution, and ensuring alignment with the Parkside brand, values and Private Patient Strategy. The role has lead responsibility for planning, organising and delivering Parkside events, including GP engagement events, consultant networking events, VIP visits and promotional activity.

Working for our organisation

Frimley Health NHS Foundation Trust is committed to being an inclusive and disability confident employer and has been awarded the Gold for the Armed Forces Employment Recognition Scheme. We provide first class development opportunities for all staff and have a wide range of professional, management and leadership, and clinical skills training available. Here at Frimley Health NHS Foundation Trust, we know how important it is to have a healthy work life balance; this benefits not only individuals but the patients we care for too. We encourage applications from people who wish to work on a flexible basis, recognising that flexibility may mean a range of different working patterns and hours, we do our utmost to work with our staff to meet their needs and the needs of our service and its users.

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Detailed Job Description And Main Responsibilities

For further information regarding the detailed job description and main responsibilities, please refer to the attached job description and person specification documents.

Person specification

Qualifications

Essential criteria

A Level or equivalent. GCSE Maths and English grade C or above or Equivalent

Desirable criteria

Graduate degree in relevant subject or relevant years’ experience

Experience

Essential criteria

Experience of delivering and managing social media and communications campaigns.

Experience with running a website.

Experience of working across teams and at all levels of the organisation.

Experience of managing projects to deadlines.

Experience of liaising with a wide range of audiences.

Experience in delivering a high standard of customer care.

Experience of financial responsibilities.

Desirable criteria

Relevant experience in similar role.

Budgeting and finance experience.

Relevant experience within a Healthcare setting.

Skills and Knowledge

Essential criteria

Excellent understanding of website & social media analytics and how to utilise them to improve engagement.

Advanced IT/keyboard skills including Microsoft office applications.

Excellent writing and communication

Creative thinking to design campaigns and ideas.

Ability to multitask effectively and meet deadlines

Desirable criteria

An understanding of Private Practice procedures and policies.

Frimley Health NHS Foundation Trust (FHFT) is proud of its strong reputation, record of achievement and ambition for the future. We serve a population of over 900,000 people across Berkshire, Hampshire, Surrey and South Buckinghamshire, and remain committed to improving the health and wellbeing of our communities. Our new organisational strategy – FHFT 2030 – sets out our ambition to be the best place to receive care and the best place to work in the NHS. Underpinned by our Trust values – Committed to Excellence, Working Together, Facing the Future , and being a modern, compassionate, Healthcare Organisation – we are creating a culture where our people can thrive and patients always come first. We continue to invest heavily in our services and facilities. This includes the development of a new hospital at Frimley Park, major expansion of diagnostics and inpatient capacity, and the continued transformation of services across our sites. We have already delivered a brand-new £100m state-of-the-art Heatherwood Hospital, a £49m Emergency Assessment Centre at Wexham Park, and a £10m upgrade to maternity services. We are also committed to sustainability and the NHS Net Zero ambition. Our new hospital and estate developments are being designed to be environmentally responsible, energy efficient, and future-proofed, featuring on-site renewables energy and intelligent energy systems. Through our green plan, we are embedding sustainable practices across all areas of care and operations, ensuring we reduce our environmental impact while improving population health and wellbeing. Our staff are key to helps us deliver on our ambition and to ensure sustainability is a core component of care delivery and our operations. Alongside estates’ investments, we are embedding a strong focus on digital innovation and quality improvement. Our electronic patient record (Epic), launched in 2024, is already enabling safer, more connected, and more effective care for patients, while giving staff the tools they need to do their best work. Our electronic patient record also supports safe and effective digitised care pathways, savings time and carbon, whilst delivering excellent quality of care. Everything we do is guided by our values, shaping how we care for patients, support colleagues, and build a sustainable future for healthcare together.

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