PPC Specialist

Role: PPC Specialist – Online Doctor Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.

Location: London, W1U 2AU (with hybrid working after completion of training (1 day per fortnight)

Salary: £35,000 - £45,000 per annum DOE, plus extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week, Monday – Friday (Our Core hours operate from 09:30 -16:00)

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

We're on the lookout for a digital marketing professional ready to take the next step in their career. Candidates with extensive experience in Paid Search, whether from an agency or in-house background, are encouraged to apply. Success in this role hinges on your ability to prioritize data, maintain a growth mindset, and demonstrate commercial acumen, strategic thinking, and creativity. Cultivate strong, collaborative relationships with our data and product teams, as well as external agencies, to ensure collective success.

What’s in it for you?

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via our blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme*(subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & Exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services

What you’ll be doing?

• Support all digital marketing planning and implementation across Online Doctor accounts (Pharmacy2U Online Doctor and LloydsPharmacy Online Doctor, including PPC, Paid Social, Affiliates and other test channels through agencies and internal teams
• Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA, ROAS)
• Support annual and monthly planning with robust recommendations based on insight and ambition
• Work with media agencies and internal teams to manage in month planning and forecasting across digital channels
• Report weekly and monthly on campaign performance, insight and channel level activity
• Review competitor activity and deliver a competitive advantage through targeting, creative and channel mix
• Identify trends and insights in digital marketing and use these to optimise spend and performance
• Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points
• Manage and measure, digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
• Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting
• Input ideas towards our digital marketing testing plan and drive incremental growth with our digital marketing agency

Who are we looking for?

• Qualified to degree level in a Marketing related field
• Extensive experience in PPC management, with a proven track record of success
• Experience of using data visualization and analytics tools e.g. GA4, Tableau, Looker
• Competent knowledge across Google Ads, Microsoft Ads & Google Analytics
• Solid Excel proficiency
• The ability to work under own initiative
• Experience analysing performance in GA4 and ideally (but not essentially) Firebase / Adjust
• Strong attention to detail, quality and accuracy imperative

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check. Unsolicited agency applications will be treated as a gift. #INDHP