PPC Specialist
Posted 1 week ago by MacGregor Black
Negotiable
Undetermined
Hybrid
London Area, United Kingdom
Summary: The PPC Specialist role involves managing and optimizing paid media campaigns for a fast-growing functional drinks brand in London. The position requires strong experience in PPC, particularly within FMCG or lifestyle brands, and the ability to work independently in a dynamic environment. The role is fractional, requiring 1.5 days a week, with one day in the office. The ideal candidate will be data-driven and capable of delivering results while collaborating with the marketing team.
Key Responsibilities:
- Plan, launch and optimise paid media campaigns across Google and paid social
- Manage and report on performance metrics, budget pacing, and ROAS
- Advise on audience segmentation, targeting, and landing page performance
- Collaborate with the broader marketing team to ensure campaign alignment
- Keep up to date with industry trends and algorithm changes
- Use a test-and-learn approach to optimise campaigns and scale growth
Key Skills:
- Strong experience managing PPC campaigns for FMCG, DTC, or lifestyle brands
- Confident in Meta Ads Manager, Google Ads, Clavio (or similar) and supporting analytics tools
- Highly analytical with the ability to present clear, insight-led reports
- Self-motivated and capable of working autonomously
- Based in the UK, ideally available for occasional in-person sessions
- Comfortable working 2–3 days per week in a freelance or consultancy capacity
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
PPC Specialist Are you a data-driven PPC expert who knows how to scale smartly? Do you thrive in agile, early-stage environments where you can take real ownership? Fancy working with a fast-growing functional drinks brand that’s turning heads in the lifestyle space? MacGregor Black are supporting a Premium Functional Beverage brand in their search for a PPC Specialist . This is a London based fractional role (1.5 days a week, 1 day in office) for someone with strong paid performance experience who’s confident working independently and delivering results in a fast-paced, entrepreneurial environment. The business is a high-growth challenger brand within the lifestyle and wellness space, backed by investment and poised to scale. With an impressive design-led product range and strong founder-led vision, they’re building a business that blends commercial ambition with cultural relevance.
Key Responsibilities:
- Plan, launch and optimise paid media campaigns across Google and paid social
- Manage and report on performance metrics, budget pacing, and ROAS
- Advise on audience segmentation, targeting, and landing page performance
- Collaborate with the broader marketing team to ensure campaign alignment
- Keep up to date with industry trends and algorithm changes
- Use a test-and-learn approach to optimise campaigns and scale growth
What We're Looking For:
- Strong experience managing PPC campaigns for FMCG, DTC, or lifestyle brands
- Confident in Meta Ads Manager, Google Ads, Clavio (or similar) and supporting analytics tools
- Highly analytical with the ability to present clear, insight-led reports
- Self-motivated and capable of working autonomously
- Based in the UK, ideally available for occasional in-person sessions
- Comfortable working 2–3 days per week in a freelance or consultancy capacity
What We Offer:
- Competitive day rate, based on experience
- Fractional role, approx. 2–3 days per week
- Remote working with occasional London meetings
For further information or to apply directly contact Kieron Hall at MacGregor Black.