Summary: Embarque is looking for a skilled PPC Specialist to manage and optimize paid media campaigns across various platforms. The ideal candidate will leverage data to create effective ad strategies and drive ROI while collaborating with teams in a fast-paced, asynchronous environment. Key responsibilities include planning, executing, and monitoring PPC campaigns, as well as optimizing landing pages and staying updated on industry trends. Proven experience in PPC management and strong analytical skills are essential for success in this role.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms.
• Perform keyword research and competitor analysis to inform bidding strategies.
• Monitor campaign performance and create actionable reports.
• Write compelling ad copy that aligns with Embarque’s branding.
• Collaborate with the content and design teams to optimize landing pages for conversions.
• Coordinate how SEO can help with PPC.
• Stay updated on industry trends to implement innovative advertising strategies.

Key Skills:

• Proven experience managing PPC campaigns with measurable results.
• Proficiency in Google Ads, Bing Ads, and analytics tools like Google Analytics.
• Strong analytical skills with a focus on ROI optimization.
• Excellent communication and problem-solving abilities.
• Familiarity with asynchronous work environments is a plus.
• Proactive and can work with less supervision.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other