PPC Manager

Job Title: PPC Manager

Location: Manchester Airport / Hybrid

Contract: 12 Month FTC

About CAVU: For airports, for partners, for people. We are CAVU. Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands, who together drive market-leading passenger spend for airports across the world, we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including Hangar, 1903, and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners. Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition. More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers. Together, we can reach new heights. Together, we are CAVU

The Role: The PPC Manager will be responsible for the management and optimisation of CAVU’s distribution accounts, promoting airport parking in the EU and the USA. Working closely with the PPC Lead and part of an in-house team of 6 PPC experts, the PPC manager will devise and implement strategies in line with CAVU’s core business objectives. Data-driven and with a keen eye for detail, the PPC manager will be capable of executing advanced PPC techniques to effectively grow and nurture the channel at scale. Supported by a PPC executive, the role requires previous hands-on experience of managing PPC accounts, bid management, campaign creation, and performance analysis.

Key responsibilities:

• Meet agreed KPIs for Revenue and CoS.
• Work closely with the various product owners/stakeholders to improve the customer journey and conversion rate for PPC.
• Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
• Continuously look for ways to automate, optimise, and improve efficiency across the accounts.
• Deliver daily, weekly, and monthly reports on key metrics and KPIs, recommending improvements where appropriate, and communicate those with the PPC lead.
• Proactively analyse and interpret data to identify key opportunities.
• Monitor and report on competitor activity
• Work alongside our tech teams to ensure the correct tagging and conversion tracking is implemented.
• Identify opportunities across all paid media to drive revenue growth.

The ideal candidate would have:

• Minimum 4 years of hands-on PPC Account management
• Strong knowledge of Google Ads, Bing, and Google Analytics
• Analytical and a problem solver - Able to simplify and communicate complex problems and communicate solutions to other teams.
• Highly organised and able to work on multiple websites/projects simultaneously
• Commercially Focussed - Finding new opportunities to drive revenue efficiently and cost-effectively
• Evidence of successfully meeting or exceeding set targets/KPIs.
• Excellent Excel skills and competent in using Word, PowerPoint, and other relevant software packages.
• Excellent communication and interpersonal skills, both written and verbal.

Perks and Benefits:

• 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme (as above, per grade)
• 2 Weeks Work From Anywhere
• MediCash Programme
• On Site Gym
• A Host of Flexible Benefits & Discounts

ED&I at CAVU

We are an equal opportunity employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity, and understanding of our customer needs. These are many of the things we are passionate about at CAVU. Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill, then please still make yourself known to CAVU. We’d love to hear from you. We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process; therefore please contact us to request assistance.

Sound Interesting? Please apply via the link