Summary: The PPC Manager will lead paid media campaigns within a dynamic Digital Marketing team, focusing on strategic execution and collaboration with clients and account management. This role demands expertise in various paid media channels, including search and display, with a strong emphasis on optimizing performance and return on ad spend (ROAS). The ideal candidate will thrive in a fast-paced environment and possess a data-driven mindset to enhance campaign effectiveness. Strong communication skills and a passion for digital marketing are essential for success in this position.

Key Responsibilities:

• Plan, execute, and manage paid media campaigns across platforms such as Google Ads and Bing Ads, controlling budgets and tracking key metrics.
• Build and oversee campaigns across paid search, shopping, display, remarketing, and video.
• Continuously monitor and refine campaigns to improve efficiency, engagement, and conversion rates.
• Implement data-driven strategies to maximise ROAS through continuous monitoring, bid adjustments, and budget allocation.
• Identify and leverage new opportunities for growth and efficiency using advanced analytics and industry best practices.
• Take full ownership of PPC accounts, ensuring optimal budget allocation, bid strategies, and ad performance across various media channels.
• Perform daily reviews and optimisations to enhance overall account performance and efficiency.
• Manage multi-region campaigns across different languages, ensuring cultural and consumer behaviour adaptations.
• Optimise strategies to align with local market trends and performance metrics.
• Develop and deliver comprehensive campaign reports, performance insights, and strategic recommendations.
• Use data-driven analysis to refine strategies and present insights to clients and internal stakeholders.
• Collaborate with design and content teams to develop high-performing marketing assets.
• Create detailed briefs for creative development and integrate assets into campaigns effectively.

Key Skills:

• 3-5 years of hands-on PPC experience in a fast-paced environment.
• B2B experience, particularly within automotive, industrial, or hospitality sectors, is highly desirable.
• Expert knowledge of Google Ads, Bing Ads, Google Analytics, and Google Tag Manager.
• Familiarity with all Google channels, including Search, Display, Discovery, Video, Shopping, and Performance Max.
• Strong skills in Google Analytics, Google Data Studio, and other performance measurement tools.
• Google-certified in Search, Display, YouTube, and other relevant areas.
• Proven expertise in lead generation strategies and conversion rate optimisation.
• Strong portfolio showcasing successful PPC campaigns and measurable business impact.

Salary (Rate): undetermined

City: Harpenden

Country: undetermined

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing