Summary: The PPC Manager role is a 12-month fixed-term contract focused on driving growth through paid search campaigns across various platforms, including Google Ads and Bing Ads. The position requires a data-driven approach to optimize campaign performance and ensure a strong return on investment. The successful candidate will manage end-to-end PPC strategies while collaborating with other teams to enhance the customer journey. This role is ideal for a PPC specialist looking to make a significant impact in a thriving e-commerce environment.

Key Responsibilities:

• Manage end-to-end paid search campaigns, including keyword research, ad copy creation, bidding strategies, and daily optimization.
• Oversee budget management to ensure strong ROI from paid activities.
• Manage Meta ad spend for brand building and lead generation, exploring opportunities on platforms like LinkedIn, Pinterest, and Reddit.
• Track and analyze performance metrics such as ROAS, conversion rates, and CTRs to optimize campaigns.
• Conduct A/B tests to refine ads, landing pages, and audience targeting.
• Collaborate with SEO, UX, and web teams to enhance the customer journey.
• Stay updated on industry trends and competitor strategies.

Key Skills:

• 3+ years of PPC expertise with a strong understanding of Google Ads and Bing Ads.
• Experience managing high-performing campaigns with a strong analytical mindset.
• Proficiency in Google Analytics, SEMrush, and conversion tracking tools.
• Experience with A/B testing and social media advertising.
• Strong Excel and reporting skills.
• Ability to troubleshoot and optimize campaign performance.

Salary (Rate): 50000

City: Preston

Country: England

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing